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Leading with Advanced Analytics and Artificial Intelligence 

  • Private University
  • Institute Icon240 acre campus
  • Estd. 1851

Leading with Advanced Analytics and Artificial Intelligence
 at 
Northwestern University 
Overview

Gain the leadership confidence to stay ahead of a rapidly changing marketplace

Duration

5 days

Start from

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Total fee

9.26 Lakh

Mode of learning

Online

Official Website

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Course Level

UG Certificate

Leading with Advanced Analytics and Artificial Intelligence
 at 
Northwestern University 
Highlights

  • Earn a certificate of completion from the Northwestern Kellogg
  • Learn from expert faculty
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Leading with Advanced Analytics and Artificial Intelligence
 at 
Northwestern University 
Course details

Skills you will learn
Who should do this course?
  • For Leaders who want to scale analytics and AI in their organization
  • For Senior leaders who want to build a culture of data-driven decision making
  • For Functional leaders in areas such as marketing, finance and other operational areas
  • For Data scientists who want to learn how to create business value with analytics
What are the course deliverables?
  • Identify the business challenges that can benefit from analytics and AI
  • Distinguish between good and bad analytics
  • Learn to ask the right questions and challenge assumptions of analytics and AI
  • Utilize data, analytics and AI to drive successful business outcomes
  • Assemble the team and resources needed to drive data analytics
More about this course
  • This program is designed to help senior leaders effectively manage and seize opportunities in the new environment of advanced analytics
  • Participants will gain a working knowledge of data science, enabling them to identify the challenges that analytics, machine learning and artificial intelligence can solve
  • It will also help them make the most effective investments in people, data, systems, culture and organizational structure

Leading with Advanced Analytics and Artificial Intelligence
 at 
Northwestern University 
Curriculum

Why Analytics Needs You and Why You Need Analytics

Understand why analytics is every leader's problem

Judge what good analytics looks like

Identify where analytics adds value

Lead with confidence

The Kellogg Analytics Framework

Understand exploratory, predictive and causal analytics

Learn to link analytics with strategy and business objectives

Develop strategic versus reactive analytics initiatives

How to Distinguish Good from Bad Analytics

Gain insight into what can and cannot be learned from the underlying data that is used to produce the analytics

Understand the data-generation process

Learn how to check for 'junk science'

Study the four core questions of good data analytics

Creative Gaming Simulation

Run your own prediction using predictive analytics to understand how better data yield better predictions

Launch your own experiment utilizing an experimental methods framework

Understand how advanced machine learning and AI models generate business value

Growth and Scaling with Artificial Intelligence

Understand the AI ecosystem

Build AI teams

Understand advanced predictive analytics: machine learning and AI

How to Build Organizational Muscle in Analytics

Overcome barriers to scaling analytics

Learn how to manage and develop analytics talent

Develop a customer-centric view that guides analytics throughout your organization

Gain insight into how leading organizations create career paths for analytics talent

Faculty Icon

Leading with Advanced Analytics and Artificial Intelligence
 at 
Northwestern University 
Faculty details

Florian Zettelmeyer
Florian Zettelmeyer is the Nancy L. Ertle Professor of Marketing at the Kellogg School of Management at Northwestern University. He also founded and directs the Program on Data Analytics at Kellogg, the school's Big Data and Analytics initiative.
Thomas O'Toole
Thomas F. O'Toole is the Associate Dean for Executive Education at Kellogg, and Clinical Professor of Marketing, at the Kellogg School of Management of Northwestern University. His work and teaching focuses on subjects including: customer value growth strategy, connecting data science to business value creation, data-driven marketing, digital business models and loyalty programs.

Leading with Advanced Analytics and Artificial Intelligence
 at 
Northwestern University 
Entry Requirements

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Northwestern University 
 
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Leading with Advanced Analytics and Artificial Intelligence
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Northwestern University 
Contact Information

Address

633 Clark Street, Evanston, Illinois-60208, USA
Evanston ( Illinois)

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