Omnichannel Marketing
offered by Northwestern University

Private University
240 acre campus
Estd. 1851

Omnichannel Marketing
at
Northwestern University
Overview

Driving business value and customer growth

Duration	6 weeks
Start from	Start Now
Total fee	₹2.17 Lakh
Mode of learning	Online
Official Website	Go to Website
Course Level	UG Certificate

Omnichannel Marketing
at
Northwestern University
Highlights

Earn a certificate from the Northwestern Kellogg
Learn from real-world application exercises
Learn from live faculty webinars
Learn from industry examples
Gain from dedicated program support team
Learn from capstone project

Omnichannel Marketing
at
Northwestern University
Course details

Skills you will learn

Marketing Retail Digital marketing Retail marketing

Who should do this course?

For Marketers and brand managers'particularly brand owners, suppliers, vendors, manufacturers, and also retailers'who want to understand the complexities of omnichannel marketing
For Managers who want to provide a seamless brand experience for their customers and community that will drive value and loyalty.
For Senior business leaders in the retail industry, category heads, and category managers who want to stay on top of the disruption and change caused by consumer For behavior, the retail landscape, and technology
For Marketing consultants and agency-side professionals who wish to offer an innovative, end-to-end marketing strategy to their clients

What are the course deliverables?

Learn what omnichannel marketing offers over a conventional single or multichannel approach
Learn to design blueprints for omnichannel marketing campaigns, control the distribution of products more effectively, and make them accessible to customers
Understand how to leverage marketing concepts, including targeting, customer lifetime value (CLV), positioning statements, and customer journey maps, to help fine-tune your omnichannel strategy
Explore how an omnichannel brand manages relationships with different types of wholesalers and retailers, and identify the best ways of measuring channel success to optimize strategy
Understand the nuances of channel relationships, including legal and private label considerations, to select the channels that work best for brand
Discover the importance of technology in powering an omnichannel strategy
Understand the pros and cons of CRM and marketing automation systems with customer data experience platforms (CDPs) and learn how to select the best option

More about this course

The program is designed to empower students with the knowledge and techniques to build and execute an omnichannel strategy, enabling you to compete in today's competitive marketplace
Learn to navigate the most critical aspects of omnichannel marketing
Create growth for brand by optimizing its distribution
Evolve from a single or multichannel strategy to an omnichannel strategy
Build and execute a go-to-market plan using omnichannel marketing techniques

Omnichannel Marketing
at
Northwestern University
Curriculum

Module 1: What Is Omnichannel Marketing?

Module 2: Defining Your Plan: Your Go-to-Market Channel Options'Retail and Wholesale

Module 3: Review of Marketing Fundamentals for Omnichannel

Module 4: Defining Your Plan: Your Go-to-Market Channel Options'Direct, Marketplaces and Emerging

Module 5: Channel Fundamentals

Module 6: Bringing Your Blueprint to Life: Technology to Power Your Plan

Omnichannel Marketing
at
Northwestern University
Faculty details

Jim Lecinski

Jim Lecinski is a marketing educator and adviser. His focus is marketing strategy and digital transformation. He has over 30 years of experience driving successful business results for major brands by developing and implementing integrated, omnichannel, and digital marketing programs

Emily Culp

CEO, Cover FX