Product Strategy
offered by Northwestern University

Private University
240 acre campus
Estd. 1851

Product Strategy
at
Northwestern University
Overview

Create buyer personas, positioning, and messaging based on proprietary tools from the Kellogg School of Management

Duration	9 weeks
Total fee	₹2.38 Lakh
Mode of learning	Online
Official Website	Go to Website
Course Level	UG Certificate

Product Strategy
at
Northwestern University
Highlights

Earn a certificate of completion from Northwestern University
Learn from expert faculty

Product Strategy
at
Northwestern University
Course details

Skills you will learn

Scrum Saas

Who should do this course?

For Mid- to senior-level executives
For marketing, sales, finance, operations; consultants
For Business managers and leaders
For Professionals at companies
For Professionals wanting to take on a more formal product management role

What are the course deliverables?

Develop a strategic mindset that anchors product strategy as the pathway to growth
Manage partner ecosystems and learn how to create win-win partnerships
Analyze new product opportunities to arrive at 'go-or 'no-go-conclusions efficiently
Develop a go-to-market strategy using the 7-Elements Framework

More about this course

Every company that sees technology as a competitive differentiator needs a product strategy
In this program, you learn a cradle-to-grave approach for managing and optimizing the life of a product or service
You will be equipped to think like the CEO of your product or service, all in a flexible, online format
Participants will have the opportunity to engage in interactive, thoughtful discussions with Kellogg professor and subject matter expert Mohan Sawhney and your peers

Product Strategy
at
Northwestern University
Curriculum

Module 1 -Understanding Product Strategy

Managing products as a business

Product strategy in startups

Product strategy in professional services companies

Module 2 -Analyzing Product Opportunities

Defining the opportunity and hypothesis

Analyze the 'jobs-to-be-done' approach

Evaluating the opportunity

Module 3 -Discovery and Requirements Definition

Discovery as product and consumer

Creating the discovery hypothesis

Minimum viable product (MVP) framework

Module 4 -Designing the Business Model

Business model taxonomy

Freemium, Marketplace, and SaaS models

Choosing the model and when to pivot

Module 5 -Agile Product Development

Principles of agile development and scrum

Transitioning to agile

Managing remote teams

Influence without authority

Module 6 -Taking Products to Market

Understanding personas, positioning, and messaging

Develop and execute the go-to-market plan

Best practices for product launches

Module 7-Managing the Partner Ecosystem

Defining, evolving, and creating the 'whole offer'

Diagnosing the capabilities gap

Designing partnerships for different company sizes

Module 8 -Managing Product Evolution and Growth

Increasing share of wallet, share of market, and size of market

Growth through partnerships

Growth hacking strategies

Product Strategy
at
Northwestern University
Faculty details

Mohanbir Sawhney, Academic Director

Prof. Sawhney has written seven management books as well as dozens of influential articles in leading academic journals and managerial publications. His most recent book, The Sentient Enterprise: The Evolution of Business Decision Making, was published in October 2017 and was on the Wall Street Journal bestseller list.