Product Strategy: Develop and Manage Successful Products 

offered by Northwestern University

Mid- to senior-level executives and individual contributors who contribute to product strategy.

Executives with strategy functions, but also those from marketing, sales, finance, operations; consultants

Business managers and leaders who are materially involved at any point in a product's lifecycle

Those who may be directly responsible for product or portfolio strategy, or who play a more indirect role such as in sales, marketing, operations, finance, or R&D

Professionals at companies who are focused on using technology as a competitive differentiator, even if your vertical market isn't 'tech'

Professionals wanting to take on a more formal product management role

Develop a strategic mindset that anchors product strategy as the pathway to growth

Manage partner ecosystems and learn how to create win-win partnerships

Analyze new product opportunities to arrive at ‘go’ or ‘no-go’ conclusions efficiently

Develop a go-to-market strategy using the 7-Elements Framework

Create buyer personas, positioning, and messaging based on proprietary tools from the Kellogg School of Management

Learn from real-world custom case studies and examples based on the faculty’s own consulting experience with top tech firms such as Microsoft, AT&T, Salesforce.com and Facebook

In this program, you learn a cradle-to-grave approach for managing and optimizing the life of a product or service

You will have the opportunity to engage in interactive, thoughtful discussions with Kellogg professor and subject matter expert Mohan Sawhney and your peers