Professional Certificate in Digital Marketing 

offered by Northwestern University

Module 1: Introduction to the Digital Marketing Landscape

Module 2: Digital Marketing Fundamentals

Module 3: A Framework for Marketing in the Digital World

Module 4: Understanding Customers and Generating Insights

Module 5: Customer Segmentation and Behavioral Marketing

Module 6: Content Marketing

Module 7: Search Engine Optimization

Module 8: Social Media (Organic)

Module 9: The Customer Journey and Content Strategy

Module 10: Brand Storytelling in a Digital World

Module 11 Search Engine Marketing

Module 12: Social Media (Paid)

Module 13: Email Marketing

Module 14: Other Digital Channels

Module 15: Accelerating Marketing Execution