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Professional Certificate in Product Management 

  • Private University
  • Institute Icon240 acre campus
  • Estd. 1851

Professional Certificate in Product Management
 at 
Northwestern University 
Overview

Advance your career in product management

Duration

5 months

Total fee

5.80 Lakh

Mode of learning

Online

Official Website

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Course Level

UG Certificate

Professional Certificate in Product Management
 at 
Northwestern University 
Highlights

  • Earn a Professional certificate from the Northwestern Kellogg
  • Access to cutting-edge research and content from Kellogg faculty and leading practitioners
  • Access to the online alumni network, including a network directory, discussion groups, and other tools
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Professional Certificate in Product Management
 at 
Northwestern University 
Course details

Who should do this course?
  • For Early-career professionals
  • For Professionals making a lateral career move from an adjacent field
What are the course deliverables?
  • Master the end-to-end process of discovering, designing, developing, delivering and managing products
  • Learn the strategic thinking and tactical implementation skills needed to become a professional product manager
  • Gain certifications in product management tools and methodologies including project management, A/B testing (Optimizely), wireframing (Balsamiq), roadmapping (Trello), and analytics (Google Analytics)
  • Hone your communication, negotiation and influence skills to effectively manage people and relationships
More about this course
  • This program is designed to prepare professionals to build and manage a product roadmap through user research, prototyping and product analysis. Learn the skills that will deliver the most commercial impact for employers
  • The Professional Certificate in Product Management provides a launchpad for advancing your career in product management
  • Participants will develop the essential strategic and tactical skills and capabilities needed for in-demand product management roles in this fast-growing field

Professional Certificate in Product Management
 at 
Northwestern University 
Curriculum

Module 1: Introduction to Product Management

Module 2: Customer Insights for Product Innovation

Module 3: Analyzing Product Opportunities

Module 4: Product Discovery and Requirements Definition

Module 5: Business Model Design

Module 6: Financial Analysis for Product Managers

Module 7: UI/UX Design for Product Managers

Module 8: Agile Product Development

Module 9: Product Planning and Roadmapping

Module 10: Product Prototyping

Module 11: Taking Products to Market

Module 12: Business Communication for Product Managers

Module 13: Managing the Partner Ecosystem

Module 14: Managing Product Evolution and Growth

Module 15: Growth Hacking

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Professional Certificate in Product Management
 at 
Northwestern University 
Faculty details

Steven Benario, Senior Product Manager
Tami Reiss, Founder
Mohanbir Sawhney
Prof. Sawhney is a globally recognized scholar, teacher, consultant and speaker in business innovation, modern marketing, and Artificial Intelligence applications in business. Prof. Sawhney has written seven management books as well as dozens of influential articles in leading academic journals and managerial publications.

Professional Certificate in Product Management
 at 
Northwestern University 
Entry Requirements

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Conditional OfferUp Arrow Icon
  • Not mentioned

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Professional Certificate in Product Management
 at 
Northwestern University 
Contact Information

Address

633 Clark Street, Evanston, Illinois-60208, USA
Evanston ( Illinois)

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