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Strategic Marketing 

  • Private University
  • Institute Icon240 acre campus
  • Estd. 1851

Strategic Marketing
 at 
Northwestern University 
Overview

Demonstrate current knowledge of best practices in marketing, based upon case studies

Duration

12 months

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Total fee

10.91 Lakh

Mode of learning

Online

Official Website

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Course Level

UG Certificate

Strategic Marketing
 at 
Northwestern University 
Highlights

  • Earn a certificate of completion from Northwestern University
  • Learn from expert faculty
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Strategic Marketing
 at 
Northwestern University 
Course details

Who should do this course?
  • Investors, shareholders, employees, and other stakeholders who have a vested interest in the success of your business
What are the course deliverables?
  • Apply marketing principles and strategies to real-world marketing challenges and issues
  • Demonstrate current knowledge of best practices in marketing, based upon case studies
  • Construct innovative integrated, strategic marketing plans
More about this course
  • The Strategic Marketing post-baccalaureate certificate is designed for emerging professionals in the fields of marketing, management, public relations and integrated marketing communication
  • Students learn to think strategically about marketing, from developing market-responsive products to branding to developing effective communication
  • The courses in this program blend theory and practice, drawing upon examples from recent and noteworthy marketing campaigns and market-leading products and services

Strategic Marketing
 at 
Northwestern University 
Curriculum

ADVT 370 Introduction to Public Relations

ADVT 380 Visual Communication

MKTG 201-DL Principles of Marketing

MKTG 310 Integrated Marketing Communications

MKTG 320 Brand Management

MKTG 350 Market Research

Strategic Marketing
 at 
Northwestern University 
Entry Requirements

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Conditional OfferUp Arrow Icon
  • Not mentioned

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Strategic Marketing
 at 
Northwestern University 
Contact Information

Address

633 Clark Street, Evanston, Illinois-60208, USA
Evanston ( Illinois)

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