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Bachelor of Arts in Strategic Communications 

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Bachelor of Arts in Strategic Communications
 at 
Penn State University 
Overview

Learn to create powerful strategic communications through modern research techniques, messaging construction, and post-campaign analysis with the course work available through this online strategic communications degree program

Duration

48 months

Start from

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Total fee

62.36 Lakh

Mode of learning

Online

Official Website

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Course Level

UG Degree

Bachelor of Arts in Strategic Communications
 at 
Penn State University 
Highlights

  • Earn a degree from The Pennsylvania State University
  • Financial - Aid available
  • Learn from industry experts
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Bachelor of Arts in Strategic Communications
 at 
Penn State University 
Course details

Who should do this course?
  • For individuals who want to enhance their knowledge & skill in the field
What are the course deliverables?
  • Understand the key theories and research related to effective communication, persuasion, message development, and campaign design
  • Gain expertise in building and managing positive relationships with key stakeholders through various media channels
  • Apply marketing and advertising principles to develop messaging and campaigns that resonate with target audiences
  • Understand communication dynamics within organizations and effectively communicate with internal audiences
  • Master digital communication tools and social media platforms to engage with audiences online
  • Understand the ethical and legal implications of strategic communication practices
More about this course
  • A Bachelor of Arts in Strategic Communications (BA SC) equips you with the skills and knowledge needed to effectively plan, create, and deliver persuasive communication in various professional settings
  • This interdisciplinary program goes beyond basic communication skills, focusing on the strategic use of communication to achieve specific goals and influence audiences
  • In the strategic communications major, you'll have the opportunity to study psychology, statistics, law, research, and other disciplines that can be used to build a solid foundation for effective communication for any company or organization

Bachelor of Arts in Strategic Communications
 at 
Penn State University 
Curriculum

COMM 160Basic News Writing Skills

COMM 230WWriting for Media

COMM 428APrinciples of Strategic Communications

COMM 428BStrategic Communications Law

COMM 428CStrategic Communications in a Global Environment

COMM 428DResearch & Analytics

COMM 428ESocial Media Strategies

ECON 102Introductory Microeconomic Analysis and Policy

PSYCH 100Introductory Psychology

STAT 200Elementary Statistics

Bachelor of Arts in Strategic Communications
 at 
Penn State University 
Entry Requirements

Eligibility criteriaUp Arrow Icon
Conditional OfferUp Arrow Icon
  • Not mentioned

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Bachelor of Arts in Strategic Communications
 at 
Penn State University 
Contact Information

Address

University Park, State College, PA 16801, United States

State College ( Pennsylvania)

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