Graduate Certificate in Marketing Analytics 

offered by Penn State University

This online certificate program is ideal for marketing professionals and market researchers who wish to become more data-savvy and use digital analytics to strategically support a business

Model cause and effect in regression analysis 

Value attributes and measure preference through conjoint analysis

Use Social Media Analytics to inform business decisions

Innovate your market research techniques

This certificate provides in-depth knowledge and practical skills in areas such as data collection, statistical analysis, and the application of analytics tools to drive marketing decisions

The curriculum typically covers topics like customer segmentation, digital marketing metrics, predictive modeling, and data visualization, enabling students to transform data into actionable insights

Through a combination of theoretical learning and hands-on projects, participants develop the ability to leverage data to optimize marketing strategies, measure campaign effectiveness, and make data-driven decisions that enhance business outcomes