Digital Media Analytics 

offered by Purdue University

This course is for professionals looking to advance their careers and learn more about digital media analytics and social media

Students are not expected to know programming language

An understanding of basic statistics is expected

Understand the opportunities and limitations of social media data analysis

Differentiate between owned, earned and paid media, as well as the different strategies for using and analyzing data from each of them

Identify methods for using ready- and custom-made tools to transform information into insight, from data collection to analysis, interpretation, and recommendation

Sharpen quantitative and business analytical skills using spreadsheets and online tools

Write effective reports and draft scorecards

Interact with data scientists by speaking their language and understanding their processes for data mining and business intelligence

Purdue’s Digital Media Analytics program provides an introduction to digital and social media analytics and then examines social media research, owned media, earned media, paid media, and using “listening data"

This data represents an opportunity to spot emerging trends and to transform social and digital media analytics into business intelligence and actionable insights

By completing our Digital Media Analytics program, you will become a knowledgeable data consumer, informed teammate, and effective leader of teams making data-driven decisions