Strayer University
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Bachelor of Business Administration in Marketing 
offered by Strayer University

  • Private University
  • Estd. 1892

Bachelor of Business Administration in Marketing
 at 
Strayer University 
Overview

Mastering Strategies for Success in the Dynamic World of Business and Consumer Engagement

Duration

48 months

Total fee

50.55 Lakh

Mode of learning

Online

Official Website

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Course Level

UG Degree

Bachelor of Business Administration in Marketing
 at 
Strayer University 
Highlights

  • Earn a degree from Strayer University
  • Learn from expert faculty
  • Financial aid available
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Bachelor of Business Administration in Marketing
 at 
Strayer University 
Course details

Who should do this course?
  • High school graduates interested in pursuing careers in marketing, advertising, sales, or related fields
What are the course deliverables?
  • Analyze market trends, consumer behavior, and competitive landscapes to inform strategic marketing decisions
  • Develop comprehensive marketing plans integrating product development, pricing, promotion, and distribution strategies
  • Apply quantitative and qualitative research methods to gather data, interpret findings, and make informed marketing decisions
  • Cultivate effective communication skills for engaging diverse stakeholders, presenting marketing strategies, and building brand equity
More about this course
  • The Bachelor of Business Administration in Marketing equips students with essential skills in market research, consumer behavior analysis, branding, and strategic marketing planning
  • Through practical projects and theoretical understanding, students learn to navigate contemporary business landscapes, creating value and driving growth in competitive markets

Bachelor of Business Administration in Marketing
 at 
Strayer University 
Curriculum

MAJOR

ACC 100 Accounting I

BUS 100 Introduction to Business

BUS 302 Management Concepts

BUS 309 Business Ethics

GENERAL EDUCATION CORE

CIS 101 Navigating a Digital World

COM 100 Communication at Work

COM 200 Communication: The Key to Working Together

MARKETING CONCENTRATION

MKT 305 Consumer Behavior

MKT 312 Marketing Communications

MKT 320 International Marketing

MKT 402 Strategic Market Pricing

MKT 475 Strategic Marketing

Bachelor of Business Administration in Marketing
 at 
Strayer University 
Entry Requirements

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Conditional OfferUp Arrow Icon
  • Not mentioned

Other courses offered by Strayer University

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Bachelor of Business Administration in Marketing
 at 
Strayer University 
Contact Information

Address

1133 15th St NW #200, Washington, DC 20005, United States
Washington

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