Bachelor of Arts in Public Relations & Strategic Communication Management offered by Texas Tech University
- Public University
1 Campus- Estd. 1923
Bachelor of Arts in Public Relations & Strategic Communication Management at Texas Tech University Overview
Bachelor of Arts in Public Relations & Strategic Communication Management
at Texas Tech University
To prepare you for a successful career in the dynamic field of public relations and strategic communication
Duration | 48 months |
Start from | Start Now |
Mode of learning | Online |
Official Website | Go to Website  |
Course Level | UG Degree |
Bachelor of Arts in Public Relations & Strategic Communication Management at Texas Tech University Highlights
Bachelor of Arts in Public Relations & Strategic Communication Management
at Texas Tech University
- Earn a degree from Texas Tech University
- Learn from industry experts
- Financial assistance available
Bachelor of Arts in Public Relations & Strategic Communication Management at Texas Tech University Course details
Bachelor of Arts in Public Relations & Strategic Communication Management
at Texas Tech University
Skills you will learn
Who should do this course?
- For individuals who want to enhance their knowledge & skill in the field
What are the course deliverables?
- An overview of the field of public relations, including its history, key concepts, theories, and ethical considerations
- Exploration of foundational theories and models of communication, including interpersonal communication, mass communication, persuasion, and rhetoric
- Strategies and techniques for building relationships with journalists, pitching stories to the media, managing media inquiries, and conducting media interviews
- Strategies for managing and communicating during crises, including crisis preparedness, crisis response tactics, crisis messaging, and reputation management
- Exploration of digital and social media platforms, tools, and strategies for engaging with audiences, building online communities, and managing online reputation
- Principles and practices of brand development, brand positioning, brand messaging, and brand measurement
More about this course
- A degree in Public Relations & Strategic Communication Management is a remarkably versatile degree that prepares students for careers in strategic communication management
- As a PRSC student at Texas Tech University, you'll learn how to create and deliver engaging written, digital, and face-to-face messages
- You'll also learn how to manage integrated communication programs, campaigns, and resources so you can effectively advocate for the organizations and causes that are important to you—in any industry!
Bachelor of Arts in Public Relations & Strategic Communication Management at Texas Tech University Curriculum
Bachelor of Arts in Public Relations & Strategic Communication Management
at Texas Tech University
Introduction to Public Relations
Communication Theory
Media Relations
Strategic Communication Planning
Crisis Communication
Digital and Social Media Communication
Corporate Communication
Brand Management
Public Affairs and Government Relations
Bachelor of Arts in Public Relations & Strategic Communication Management at Texas Tech University Entry Requirements
Bachelor of Arts in Public Relations & Strategic Communication Management
at Texas Tech University
Eligibility criteria
- Education: High school from recognised board
Conditional Offer
- Not mentioned
Other courses offered by Texas Tech University
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Bachelor of Arts in Public Relations & Strategic Communication Management at Texas Tech University Contact Information
Bachelor of Arts in Public Relations & Strategic Communication Management
at Texas Tech University