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Graduate Certificate in Advanced Digital and Social Media 

Graduate Certificate in Advanced Digital and Social Media
 at 
Texas Tech University 
Overview

Master advanced strategies, analytics, and trends in our Graduate Certificate program, shaping leaders in digital communication

Duration

12 hours

Mode of learning

Online

Official Website

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Course Level

UG Certificate

Graduate Certificate in Advanced Digital and Social Media
 at 
Texas Tech University 
Highlights

  • Earn a certification from Texas Tech University
  • Learn from expert faculty
  • Financial aid available
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Graduate Certificate in Advanced Digital and Social Media
 at 
Texas Tech University 
Course details

Who should do this course?
  • Marketing professionals, communication specialists, public relations practitioners, business leaders, and individuals in related fields aiming to master advanced strategies, analytics, and trends in digital and social media
What are the course deliverables?
  • Critically evaluate and apply advanced digital and social media theories, frameworks, and models to solve complex marketing problems
  • Develop and implement data-driven social media strategies that align with organizational goals
  • Create and manage engaging social media content that resonates with target audiences
  • Measure and analyze the effectiveness of social media campaigns using advanced analytics tools
More about this course
  • The Graduate Certificate in Advanced Digital and Social Media equips students with advanced skills in navigating and leveraging the dynamic landscape of digital and social media
  • Covering strategic communication, analytics, and emerging trends, this program empowers professionals to excel in the ever-evolving realm of online communication and marketing strategies

Graduate Certificate in Advanced Digital and Social Media
 at 
Texas Tech University 
Curriculum

Required Courses

MCOM 5310 Strategic Communication Planning & Writing

Elective Courses (Choose 3)

MCOM 5318 Advanced Social Media Practice

MCOM 5321 Production of Digital Media Content

MCOM 5322 Multimedia Story Telling

MCOM 5332 Special Topics in Strategic Communication

Graduate Certificate in Advanced Digital and Social Media
 at 
Texas Tech University 
Entry Requirements

Eligibility criteriaUp Arrow Icon
Conditional OfferUp Arrow Icon
  • Not mentioned

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Graduate Certificate in Advanced Digital and Social Media
 at 
Texas Tech University 
Contact Information

Address

2500 Broadway Lubbock
Texas 79409

Lubbock ( Texas)

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