Master of Science in Marketing Research and Analytics offered by Texas Tech University
- Public University
1 Campus- Estd. 1923
Master of Science in Marketing Research and Analytics at Texas Tech University Overview
Master of Science in Marketing Research and Analytics
at Texas Tech University
Master the art of data-driven decision-making in marketing through advanced analytics, research methodologies, and cutting-edge tools
Duration | 24 months |
Total fee | ₹14.90 Lakh |
Mode of learning | Online |
Official Website | Go to Website  |
Course Level | PG Degree |
Master of Science in Marketing Research and Analytics at Texas Tech University Highlights
Master of Science in Marketing Research and Analytics
at Texas Tech University
- Earn a degree from Texas Tech University
- Learn from expert faculty
- Financial aid available
Master of Science in Marketing Research and Analytics at Texas Tech University Course details
Master of Science in Marketing Research and Analytics
at Texas Tech University
Skills you will learn
Who should do this course?
- Recent graduates in business or related fields, marketing professionals seeking advanced skills, and individuals aspiring for data-driven marketing leadership roles
What are the course deliverables?
- Develop expertise in statistical analysis, data interpretation, and quantitative methods for extracting meaningful insights from marketing data
- Acquire skills to design and execute comprehensive marketing research plans, incorporating both qualitative and quantitative methodologies
- Gain the ability to collect, analyze, and interpret market trends, consumer behavior, and competitive landscapes to inform strategic marketing decisions
- Familiarize yourself with state-of-the-art marketing analytics tools, technologies, and software, enhancing proficiency in data visualization and reporting
More about this course
- The Master of Science in Marketing Research and Analytics program equips students with advanced skills in data analysis, market research methodologies, and strategic decision-making
- Focused on merging analytical insights with marketing strategies, the program prepares graduates to excel in the dynamic field of marketing by leveraging cutting-edge tools and techniques for informed decision-making
Master of Science in Marketing Research and Analytics at Texas Tech University Curriculum
Master of Science in Marketing Research and Analytics
at Texas Tech University
MKT 5360 - Marketing Concepts and Strategies
MKT 5376 - Consumer Behavior Research
MKT 5369 - Marketing Analytics Basics
MKT 5370 - Advanced Statistics for Marketing
MKT 5371 - Measurements and Survey Research in Marketing
MKT 5375 - Experimental Design and Analysis in Marketing
MKT 5373 - Market Forecasting and Analytics
MKT 5380 - Applications of Marketing Research
Master of Science in Marketing Research and Analytics at Texas Tech University Entry Requirements
Master of Science in Marketing Research and Analytics
at Texas Tech University
Eligibility criteria
- Education : Bachelor's from recognized board
Conditional Offer
- Not mentioned
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Master of Science in Marketing Research and Analytics at Texas Tech University Contact Information
Master of Science in Marketing Research and Analytics
at Texas Tech University