Big Data in Marketing
offered by The University of Chicago

Private University
217 acre campus
Estd. 1890

Big Data in Marketing
at
UChicago
Overview

Unlock the power of information, from customer acquisition to life-stage management

Duration	8 weeks
Start from	Start Now
Total fee	₹2.34 Lakh
Mode of learning	Online
Official Website	Go to Website
Course Level	UG Certificate

Big Data in Marketing
at
UChicago
Highlights

Earn a certificate from the University of Chicago
Learn from industry experts

Big Data in Marketing
at
UChicago
Course details

Skills you will learn

Marketing Compliance Big Data

Who should do this course?

For individuals who want to enhance their knowledge & skills in the field

What are the course deliverables?

Deploy strategic alignment and actions to accelerate company strategy
Leverage your knowledge of the marketing data ecosystem to amplify strategy and support use cases
Identify and develop strategic inputs into a marketing data strategy and plan
Identify and evaluate various types of marketing data, including emerging sources and attributes
Align marketing data strategy to key business goals and develop KPIs to assess business impact
Explain how marketing data can be utilized to address company-specific use cases and business objectives
Evaluate data governance standards for consumer consent compliance and regulation

More about this course

In this eight-week course, you will learn to work with big data as an indispensable marketing tool for improving customer loyalty and engagement, optimizing performance, making pricing decisions, and more
The University of Chicago’s eight-week, online Big Data in Marketing course will equip you with core conceptual frameworks and practical tools for managing, exploring, analyzing, and activating existing and emerging data streams

Big Data in Marketing
at
UChicago
Curriculum

Week 1: Data 101—The Basics

Week 2: Marketing Data Strategy—The Essentials

Week 3: Data Sourcing and the Marketing Data Marketplace

Week 4: Marketing Data Applications

Week 5: Marketing Data—The Regulatory Environment

Week 6: Data Governance

Week 7: Marketing Data Management

Week 8: Data Activation

Big Data in Marketing
at
UChicago
Faculty details

Edward Ramsey, BSc

Edward Ramsey, founder and principal consultant of 444 Ignite, has over twenty-five years of experience in advertising, media, and marketing services. As a senior executive at a multibillion-dollar marketing services company, Ramsey leads enterprise initiatives to innovate services, grow revenue, build new technologies, and drive business transformation. Moreover, he successfully delivers analytics applications at scale, drives advertising and marketing performance, and makes business impact—monetizing new data products and growing incremental revenue. Ramsey has spent the last seven years leading digital transformation initiatives, including ad tech merger and acquisition (M&A) activity, launching new data products, integrating new digital channels, and expanding analytics capabilities and services.

Big Data in Marketing
at
UChicago
Entry Requirements

Eligibility criteria Up Arrow Icon

Education: Graduate

Conditional Offer Up Arrow Icon

Yes
No programs at the University of Chicago offer conditional admission to students who have not submitted an application following the standard application process and deadlines. A few will make conditional offers of admission to students who otherwise have met the requirements for admission, but do not yet meet the program's English proficiency requirements. If you receive a conditional offer, you will not be allowed to enroll until you have met the requirement; the conditions may not be met after arrival on campus.
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