Consumer Behavior and Marketing Strategy
offered by The University of Chicago

Private University
217 acre campus
Estd. 1890

Consumer Behavior and Marketing Strategy
at
UChicago
Overview

Frame a desired consumer response within a conceptual model based on social science theory

Duration	8 weeks
Start from	Start Now
Total fee	₹2.34 Lakh
Mode of learning	Online
Official Website	Go to Website
Course Level	UG Certificate

Consumer Behavior and Marketing Strategy
at
UChicago
Highlights

Earn a certificate from the University of Chicago
Learn from industry experts

Consumer Behavior and Marketing Strategy
at
UChicago
Course details

Skills you will learn

Marketing Business Strategy Psychology

Who should do this course?

For individuals who want to enhance their knowledge & skills in the field

What are the course deliverables?

Put the customer at the center of the strategic decision-making process
Make a case for a customer-centered solution based on data and present it using a persuasive conceptual model
Recommend a marketing plan based on your in-depth understanding of the consumer
Devise a framework to gauge the effectiveness of your marketing plan
Define a business goal in terms of what we want the consumer to think, feel, or do
Use data to provide insight into consumer behavior and determine the proper course of action
Establish and present a plan to test the effectiveness of the marketing action you recommend

More about this course

In this course, you will learn and practice applying eight social science theories to real-world marketing problems
In addition to gaining new insights into human behavior, you will learn new, data-driven ways to approach marketing solutions
In this eight-week course, you will learn and practice applying social science theories to real-world marketing problems
In addition to gaining new insights into human behavior, you will learn new, data-driven ways to approach marketing solutions

Consumer Behavior and Marketing Strategy
at
UChicago
Curriculum

Week 1: Hypothesis-driven Insights

Week 2: Behavior Modification

Week 3: Culture

Week 4: Social Class

Week 5: Cognitive Psychology

Week 6: Brand Symbolism

Week 7: Networks

Week 8: Using a Toolbox of Methods

Consumer Behavior and Marketing Strategy
at
UChicago
Faculty details

Stephen Hersh

Stephen Hersh Senior Vice President and Strategy Director at Leo Burnett Advertising, where he worked in market research and strategic planning for twenty-three years. He also served as head of account planning at the interactive marketing agency Leapnet (formerly Quantum Leap).

George Davidson, MBA

George Davidson has over twenty-five years of marketing experience working for the world’s biggest brands, including InterContinental Hotels Group, McDonald’s, and Netflix. He has also worked for food and hospitality brands like Costa Coffee, Greene King (Britain’s largest pub company), and McDonald’s.

Consumer Behavior and Marketing Strategy
at
UChicago
Entry Requirements

Eligibility criteria Up Arrow Icon

Education: Graduate

Conditional Offer Up Arrow Icon

Yes
No programs at the University of Chicago offer conditional admission to students who have not submitted an application following the standard application process and deadlines. A few will make conditional offers of admission to students who otherwise have met the requirements for admission, but do not yet meet the program's English proficiency requirements. If you receive a conditional offer, you will not be allowed to enroll until you have met the requirement; the conditions may not be met after arrival on campus.
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