Data-Driven Content Marketing
offered by The University of Chicago

Private University
217 acre campus
Estd. 1890

Data-Driven Content Marketing
at
UChicago
Overview

Create impactful content to engage audiences and amplify your brand's reach.

Duration	8 weeks
Start from	Start Now
Total fee	₹2.34 Lakh
Mode of learning	Online
Official Website	Go to Website
Course Level	UG Certificate

Data-Driven Content Marketing
at
UChicago
Highlights

Earn a certificate from the University of Chicago
Learn from industry experts

Data-Driven Content Marketing
at
UChicago
Course details

Skills you will learn

Search Engine optimization Email marketing Content marketing Marketing SEO Social media marketing

Who should do this course?

For individuals who want to enhance their knowledge & skills in the field

What are the course deliverables?

Explain the advantages of content marketing over other types of marketing.
Understand which business objectives can be supported by a content marketing strategy
Connect all components of content marketing to create a coherent content marketing strategy
“Atomize” a larger piece of content into several small pieces of content
Select appropriate content pillars for your strategy
Choose the right channel tactics for your brand objectives, your audience behaviors, and your team’s bandwidth

More about this course

The University of Chicago eight-week Data-Driven Content Marketing course will help you explore content marketing and learn a variety of tactics to engage your audience and drive relevant and profitable customer action by effectively gauging and adjusting your strategy to meet business objectives
By the end of the course, you will be fully prepared to present a complete marketing strategy to brand stakeholders
Learn to design a content marketing strategy that leverages multiple data-driven tactics, including search engine optimization (SEO), social media marketing, blogging, email marketing, affiliate marketing, and influencer nurturing

Data-Driven Content Marketing
at
UChicago
Curriculum

Week 1: Introduction to Content Marketing Strategy

Week 2: Planning Content I

Week 3: Researching Your Audience’s Interests

Week 4: Planning Content II

Week 5: Selecting Your Channel and Growth Tactics

Week 6: Creating a User-Generated Content Strategy

Week 7: Measuring Your Strategy

Week 8: Presenting a Complete Marketing Strategy to Brand Stakeholders

Data-Driven Content Marketing
at
UChicago
Faculty details

Tracy Samantha Goodheart

Tracy Samantha Goodheart is the founder of Socially Authentic, a personal marketing company. Trained as a journalist, Goodheart began her career as the youngest reporter at TIME Magazine, where she covered the rise of social media and developed new methods for reporting breaking news.

Data-Driven Content Marketing
at
UChicago
Entry Requirements

Eligibility criteria Up Arrow Icon

Education: Graduate

Conditional Offer Up Arrow Icon

Yes
No programs at the University of Chicago offer conditional admission to students who have not submitted an application following the standard application process and deadlines. A few will make conditional offers of admission to students who otherwise have met the requirements for admission, but do not yet meet the program's English proficiency requirements. If you receive a conditional offer, you will not be allowed to enroll until you have met the requirement; the conditions may not be met after arrival on campus.
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