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Digital Marketing: Ethical Strategies for Success 

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Digital Marketing: Ethical Strategies for Success
 at 
UChicago 
Overview

Acquire the concepts, language, resources, and strategic insight you need to thrive as a marketer in the digital age

Duration

6 weeks

Start from

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Total fee

2.34 Lakh

Mode of learning

Online

Official Website

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Course Level

UG Certificate

Digital Marketing: Ethical Strategies for Success
 at 
UChicago 
Highlights

  • Earn a certificate from the University of Chicago
  • Learn from industry experts
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Digital Marketing: Ethical Strategies for Success
 at 
UChicago 
Course details

Who should do this course?
  • For individuals who want to enhance their knowledge & skills in the field
What are the course deliverables?
  • Understand current and emerging digital marketing concepts, strategies, and tools
  • Apply practical knowledge within your workplace and be prepared to evaluate opportunities in the field of digital marketing
  • Capitalize on digital marketing to drive business results within your organization while maintaining an ethical, human-centered approach
  • Picture your role within a larger network and feel a sense of solidarity in your efforts to find your fit in digital marketing and drive results in your organization
  • Explore the opportunities and challenges that accompany interacting with diverse populations in the digital age
  • Make smart, strategic decisions around digital marketing initiatives
  • Be prepared to design and execute effective and ethically-minded digital marketing strategies with clarity and courage
  • Be equipped to stay on top of whatever industry changes may come your way
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More about this course
  • The University of Chicago’s six-week Digital Marketing online course will equip aspiring marketers with the concepts, language, resources, and strategic insight to find their fit in the world of digital marketing

Digital Marketing: Ethical Strategies for Success
 at 
UChicago 
Curriculum

Week 1: The Digital Marketing Landscape

Week 2: Create a Customer: Marketing Strategy

Week 3: Platforms and Campaigns

Week 4: Measurement, Analysis, and Optimization

Week 5: Digital Leadership

Week 6: Positioning Yourself for Success

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Digital Marketing: Ethical Strategies for Success
 at 
UChicago 
Faculty details

Miriam Brosseau, MA
Miriam Brosseau is Principal of Tiny Windows Consulting, a nonprofit communications and strategy consultancy. Before launching Tiny Windows in 2018, she spent twelve years working inside nonprofits. As Chief Innovation Officer of See3 Communications, she consulted with a wide range of organizations including Make-A-Wish America, the BUILD Initiative, and the Alzheimer's Association. She is a member of the ROI Network of young Jewish innovators and was named to the New York Jewish Week's "36 Under 36" list in 2013, and to Chicago's "Double Chai in the Chi" list in 2019. She is the co-host of the podcast "Throwing Sheyd" and spent several years as the lead singer/songwriter of Stereo Sinai. She holds an MAJPS from Spertus Institute, a certificate in storytelling for influence from IDEO, and a certificate in content marketing from Hubspot.
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Digital Marketing: Ethical Strategies for Success
 at 
UChicago 
Entry Requirements

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  • Yes

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Digital Marketing: Ethical Strategies for Success
 at 
UChicago 
Contact Information

Address

Edward H. Levi Hall 5801 South Ellis Avenue Chicago, Illinois 60637 USA
Chicago ( Illinois)

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