Marketing Analytics for Leaders
offered by The University of Chicago

Private University
217 acre campus
Estd. 1890

Marketing Analytics for Leaders
at
UChicago
Overview

Learn to leverage data to improve marketing efforts and drive them forward to achieve business goals

Duration	8 weeks
Start from	Start Now
Total fee	₹2.34 Lakh
Mode of learning	Online
Official Website	Go to Website
Course Level	UG Certificate

Marketing Analytics for Leaders
at
UChicago
Highlights

Earn a certificate from the University of Chicago
Learn from industry experts

Marketing Analytics for Leaders
at
UChicago
Course details

Skills you will learn

Marketing Data analysis Communication skills

Who should do this course?

For individuals who want to enhance their knowledge & skills in the field

What are the course deliverables?

Apply your new skills and tools to review and analyze data
Leverage data to improve marketing and financial results
Present strategic recommendations on positioning, pricing, and target audiences to drive growth
Play an active role in creating a data-driven culture for your organization
Understand the core principles of data analytics and the connection with marketing strategies
Leverage data to create strategic competitive advantages
Apply data-driven strategies to lead marketing and organizational initiatives
Improve understanding of customers through insights and analysis
Communicate and act on results through data storytelling

More about this course

The course will give you the skills and tools to review and analyze data and will provide strategic recommendations on positioning, pricing, and target audiences to drive growth
This information is key to improving marketing efforts and driving them forward to achieve business goals
Understanding data and analytics-related principles, strategies, and tools will help you reach your own learning goals and contribute more effectively to your business
This course prepares you to take advantage of the exciting possibilities arising from the use of data to enhance strategies and achieve better results

Marketing Analytics for Leaders
at
UChicago
Curriculum

Week 1: Introduction to Marketing Analytics

Week 2: Framing the Problem

Week 3: Solving the Problem—Modeling and Collection?

Week 4: Solving the Problem—Analysis and Diving into Customer Data

Week 5: Solving the Problem—Analysis, Tests, and Models to Assess and Invest

Week 6: Communicating and Acting on Results—Data Storytelling

Week 7: Building a Data-Driven Culture

Week 8: The Future of Data Analytics

Marketing Analytics for Leaders
at
UChicago
Faculty details

Philippe Geyskens

As a data and analytics expert, Philippe Geyskens harnesses big data to extract insights that tie marketing spending to business results. He has over twenty years of experience leading analytic teams across quantitative marketing projects ranging from market mix modeling and multi-channel attribution to CRM analytics for Fortune 500 companies such as Allstate, General Motors, Sears, and TJ Maxx.

Bridget Sheahan

Bridget Sheahan works as the VP of Analytics and Insights at Valassis Communications, a global media and marketing services company. Her role entails leading the analytics services, data innovation, and data science teams. Prior to this role at Valassis, Sheahan held a number of analytics-related positions, including serving as Executive Director of Client Analytics.

Marketing Analytics for Leaders
at
UChicago
Entry Requirements

Eligibility criteria Up Arrow Icon

Education: Graduate

Conditional Offer Up Arrow Icon

Yes
No programs at the University of Chicago offer conditional admission to students who have not submitted an application following the standard application process and deadlines. A few will make conditional offers of admission to students who otherwise have met the requirements for admission, but do not yet meet the program's English proficiency requirements. If you receive a conditional offer, you will not be allowed to enroll until you have met the requirement; the conditions may not be met after arrival on campus.
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