Marketing Analytics: Turning Data into Insights
offered by The University of Chicago

Private University
217 acre campus
Estd. 1890

Marketing Analytics: Turning Data into Insights
at
UChicago
Overview

Gain essential training across a range of marketing disciplines

Duration	10 months
Total fee	₹7.43 Lakh
Mode of learning	Online
Course Level	UG Certificate

Marketing Analytics: Turning Data into Insights
at
UChicago
Highlights

Earn a certificate of completion from The University of Chicago
Prepare a role for Brand Analytics Manager, Creative Copywriter, Chief Marketing Officer, Commerce Manager, Content Marketing Specialist

Marketing Analytics: Turning Data into Insights
at
UChicago
Course details

Skills you will learn

Data mining Marketing Content marketing Web Analytics Big Data

Who should do this course?

For professionals who want to launch or refresh their marketing careers

What are the course deliverables?

Design a content marketing strategy that leverages multiple tactics
Gain an in-depth understanding of web analytics and the ability to identify relevant information and extract actionable insights
Develop strong analytical acumen within the marketing discipline to gain a better understanding of customer behavior, spending habits, and desire
Gain a comprehensive understanding of the consumer and a variety of marketing tactics to drive relevant and profitable customer action
Understand how data-driven marketing transforms people, processes, and technology to heighten customer engagement and outcomes

More about this course

This certificate program will teach you to leverage analytic tools, frameworks, and models in order to create impactful marketing content, optimize web analytics, and improve online presence
You will learn to produce actionable insights, make analytics-based marketing decisions, and promote innovative marketing initiatives within your organization

Marketing Analytics: Turning Data into Insights
at
UChicago
Curriculum

Data-Driven Content Marketing

Web Analytics: Optimizing Your Online Presence

Predictive Analytics for Marketing

Consumer Behavior and Marketing Strategy

Big Data Marketing

Marketing Analytics: Turning Data into Insights
at
UChicago
Faculty details

Tracy Samantha Goodheart

Tracy Samantha Goodheart is the founder of Socially Authentic, a personal marketing company. Trained as a journalist, Goodheart began her career as the youngest reporter at TIME Magazine, where she covered the rise of social media and developed new methods for reporting breaking news.

Philippe Geyskens

As a data and analytics expert, Philippe Geyskens harnesses big data to extract insights that tie marketing spending to business results. He has over twenty years of experience leading analytic teams across quantitative marketing projects ranging from market mix modeling and multi-channel attribution to CRM analytics for Fortune 500 companies such as Allstate, General Motors, Sears, and TJ Maxx.

David Cameron

Dave Cameron is a seasoned data science and predictive analytics leader in both the corporate and startup spaces. He brings over twenty-five years of experience to the University of Chicago.

Stephen Hersh

Stephen Hersh Senior Vice President and Strategy Director at Leo Burnett Advertising, where he worked in market research and strategic planning for twenty-three years. He also served as head of account planning at the interactive marketing agency Leapnet (formerly Quantum Leap).