Predictive Analytics for Marketing offered by The University of Chicago
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217 acre campus- Estd. 1890
Predictive Analytics for Marketing at UChicago Overview
Predictive Analytics for Marketing
at UChicago
Learn and apply analytic techniques to measure and improve marketing performance
Duration | 8 weeks |
Start from | Start Now |
Total fee | ₹2.34 Lakh |
Mode of learning | Online |
Official Website | Go to Website  |
Course Level | UG Certificate |
Predictive Analytics for Marketing at UChicago Highlights
Predictive Analytics for Marketing
at UChicago
- Earn a certificate from the University of Chicago
- Learn from industry experts
Predictive Analytics for Marketing at UChicago Course details
Predictive Analytics for Marketing
at UChicago
Skills you will learn
Who should do this course?
- For individuals who want to enhance their knowledge & skills in the field
What are the course deliverables?
- Effectively find and evaluate both internal and external sources of data
- Determine whether to buy an off-the-shelf market segment analysis or build a customer segmentation in-house
- Construct predictive equations for setting appropriate campaign sizing to meet financial targets
- Recommend the product mix to be used for marketing to each customer or prospect
- Measure individual campaigns toward long-term customer value
More about this course
- This course will teach you how to analyze data; estimate campaign effectiveness; segment and size markets; and use predictive modeling to forecast customer lifetime value
- Additionally, its holistic approach will enable marketing and sales teams to create better and more effective marketing campaigns, execute cross-selling and upselling more efficiently, and provide improved customer relations
- Our Predictive Analytics for Marketing course focuses on optimal data analysis and predictive modeling
- Gain the tools you need to extract insights to gain a better understanding of customers? behavior, spending habits, and desires
Predictive Analytics for Marketing at UChicago Curriculum
Predictive Analytics for Marketing
at UChicago
Week 1: Introduction to Targeted Marketing Campaigns
Week 2: Sources of Data
Week 3: Segmenting the Audience—Part I
Week 4: Segmenting the Audience—Part II
Week 5: Determining Audience Sizing for Positive Return on Investment (ROI)
Week 6: Using Analytics to Optimize Product Offer
Week 7: Measuring Customer Lifetime Value
Week 8: Putting It All Together
Predictive Analytics for Marketing at UChicago Faculty details
Predictive Analytics for Marketing
at UChicago
David Cameron
Dave Cameron is a seasoned data science and predictive analytics leader in both the corporate and startup spaces. He brings over twenty-five years of experience to the University of Chicago.
Predictive Analytics for Marketing at UChicago Entry Requirements
Predictive Analytics for Marketing
at UChicago
Eligibility criteria
- Education: Graduate
Conditional Offer
- Yes
- Read moreNo programs at the University of Chicago offer conditional admission to students who have not submitted an application following the standard application process and deadlines. A few will make conditional offers of admission to students who otherwise have met the requirements for admission, but do not yet meet the program's English proficiency requirements. If you receive a conditional offer, you will not be allowed to enroll until you have met the requirement; the conditions may not be met after arrival on campus.
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Predictive Analytics for Marketing at UChicago Contact Information
Predictive Analytics for Marketing
at UChicago
Address
Edward H. Levi Hall 5801 South Ellis Avenue Chicago, Illinois 60637 USA
Chicago ( Illinois)
Phone
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