Web Analytics: Optimizing Your Online Presence
offered by The University of Chicago

Private University
217 acre campus
Estd. 1890

Web Analytics: Optimizing Your Online Presence
at
UChicago
Overview

Gain an in-depth understanding of web analytics and the ability to identify relevant information and extract actionable insights

Duration	8 weeks
Start from	Start Now
Total fee	₹2.34 Lakh
Mode of learning	Online
Official Website	Go to Website
Course Level	UG Certificate

Web Analytics: Optimizing Your Online Presence
at
UChicago
Highlights

Earn a certificate from the University of Chicago
Learn from industry experts

Web Analytics: Optimizing Your Online Presence
at
UChicago
Course details

Skills you will learn

SEM SEO Web Analytics

Who should do this course?

For individuals who want to enhance their knowledge & skills in the field

What are the course deliverables?

Become proficient in digital measurement and analytics, and be able to complete a full website audit
Increase your awareness regarding customer behavior and intent
Know common KPIs and map them to your online objectives
Create a well-thought web experience for users, including an easily discoverable web presence
Measure the impact of your online presence and creating actionable dashboards
Identify means of improving the customer experience, providing recommendations for optimization and continuous development
Find yourself one step closer in the path to becoming Google Certified with the knowledge acquired from this program

More about this course

The University of Chicago?s eight-week Web Analytics course will prepare you to confidently oversee online business performance by mastering concepts like attribution, cookies, driving traffic with SEO and SEM, mapping the customer journey, and measuring KPIs against set goals
With a highly practical approach, this course uses case studies, essential readings, and instructor guidance to help you gain familiarity with web analytics and maximize their use

Web Analytics: Optimizing Your Online Presence
at
UChicago
Curriculum

Week 1: A Short History of the Web

Week 2: Customer Journey Online

Week 3: Discoverability

Week 4: Measuring the Impact of Your Online Presence

Week 5: Tracking Online Behavior

Week 6: Customer Journey Optimization I

Week 7: Customer Journey Optimization II

Week 8: The Role of the Digital Analytics Expert Inside the Team

Web Analytics: Optimizing Your Online Presence
at
UChicago
Faculty details

David Cameron, MS

Dave Cameron is a seasoned data science and predictive analytics leader in both the corporate and startup spaces. He brings over twenty-five years of experience to the University of Chicago. As a forward-thinking executive, Cameron has built and led teams on analytics thought leadership, statistical and product innovation, data-driven performance marketing, and attribution modeling for consumer acquisition, retention, and profit.

Web Analytics: Optimizing Your Online Presence
at
UChicago
Entry Requirements

Eligibility criteria Up Arrow Icon

Education: Graduate

Conditional Offer Up Arrow Icon

Yes
No programs at the University of Chicago offer conditional admission to students who have not submitted an application following the standard application process and deadlines. A few will make conditional offers of admission to students who otherwise have met the requirements for admission, but do not yet meet the program's English proficiency requirements. If you receive a conditional offer, you will not be allowed to enroll until you have met the requirement; the conditions may not be met after arrival on campus.
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