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MS in Marketing 

MS in Marketing
 at 
University of Alabama 
Overview

Propel your career with strategic insights, analytics, and innovative marketing techniques for success in dynamic business landscapes

Duration

24 months

Start from

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Total fee

11.01 Lakh

Mode of learning

Online

Official Website

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Course Level

PG Degree

MS in Marketing
 at 
University of Alabama 
Highlights

  • Earn a degree from The University of Alabama
  • Learn from expert faculty
  • Financial aid available
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MS in Marketing
 at 
University of Alabama 
Course details

Skills you will learn
Who should do this course?
  • Recent graduates with a Bachelor's degree in business, marketing, or a related field seeking to gain advanced knowledge and practical skills to launch their careers in the competitive marketing landscape
What are the course deliverables?
  • Gain a deep understanding of marketing fundamentals and principles
  • Develop critical thinking and analytical skills to solve marketing problems
  • Learn how to use data to inform marketing decisions
  • Choose a concentration in marketing analytics or digital and social media to specialize your skills
  • Gain the communication and collaboration skills needed to be successful in a team environment
  • Develop a strong understanding of ethical marketing practices
More about this course
  • The University of Alabama Online offers a master’s in Marketing program 100% online. Gain valuable experience, advance your career and position yourself to take on the evolving challenges of any industry
  • You’ll enhance your skills to help you engage and retain customers, and you’ll learn to blend digital and traditional marketing strategies with cutting-edge technology to make data-driven decisions
  • Students have the opportunity to select the route of a generalist with the MS in Marketing or you can choose from two career-focused concentration options, Marketing Analytics or Digital and Social Media, to add specific expertise to your master’s degree

MS in Marketing
 at 
University of Alabama 
Curriculum

MKT 530 Advanced Marketing Analysis

MKT 587 Advanced Marketing Strategies

MKT 595 Client-Based Marketing Consultant Project

MKT 596 Capstone Project

MKT 510 Product Design and Marketing Strategy

MKT 531 Consumer Insights

MKT 537 Personal Selling

MKT 540 Introduction to Digital and Social Media Marketing

MKT 542 Digital and Social Media Analytics

MKT 543 Advanced Digital and Social Media Projects and Studies

MS in Marketing
 at 
University of Alabama 
Entry Requirements

Eligibility criteriaUp Arrow Icon
Conditional OfferUp Arrow Icon
  • Not mentioned

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MS in Marketing
 at 
University of Alabama 
Contact Information

Address

The University of Alabama
Tuscaloosa, AL 35487

Tuscaloosa ( Alabama)

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