UC Berkeley
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Certificate Program in Marketing 
offered by UC Berkeley

  • Public University
  • Institute Icon1200 acre campus
  • Estd. 1868

Certificate Program in Marketing
 at 
UC Berkeley 
Overview

With employment of advertising and marketing managers projected to grow 8 percent from 2018 to 2028

Duration

1 - 2 years

Total fee

4,700

Mode of learning

Online

Official Website

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Course Level

UG Certificate

Certificate Program in Marketing
 at 
UC Berkeley 
Highlights

  • Earn a certificate of completion from University of California, Berkeley
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Certificate Program in Marketing
 at 
UC Berkeley 
Course details

What are the course deliverables?
  • Marketing Management
  • Marketing Strategy
  • Digital Marketing
  • Marketing Data Visualization
  • Strategic Brand Management
More about this course
  • Stand out in the fast-moving field of marketing with training in the latest concepts and techniques: marketing analytics, digital marketing, search engine optimization, brand management, paid advertising, social media and marketing research
  • Prepare to step into the role of digital advertiser, content designer or content strategist

Certificate Program in Marketing
 at 
UC Berkeley 
Curriculum

Core Courses (Choose 3)

Marketing Management

Marketing Research: Concepts and Techniques

Marketing Strategy

Social Media Marketing Strategies

Strategic Marketing Analytics

Electives (Choose 2)

Copywriting Communications for Marketing Professionals

Digital Marketing

Managing Product and Go-to-Market Strategies

Marketing Analytics Tools and Technologies

Marketing Data Visualization

SEO Fundamentals and Business Applications

Strategic Brand Management

Strategic Marketing Planning

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Certificate Program in Marketing
 at 
UC Berkeley 
Faculty details

Emily Smith, Program Manager

Certificate Program in Marketing
 at 
UC Berkeley 
Entry Requirements

Eligibility criteriaUp Arrow Icon
Conditional OfferUp Arrow Icon
  • Yes

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Certificate Program in Marketing
 at 
UC Berkeley 
Contact Information

Address

Berkeley, CA, United States
Berkeley ( California)

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