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Professional Sequence in Business Analytics for Marketing Professionals 
offered by UC Berkeley

  • Public University
  • Institute Icon1200 acre campus
  • Estd. 1868

Professional Sequence in Business Analytics for Marketing Professionals
 at 
UC Berkeley 
Overview

Understanding the benefits and objectives of quantitative marketing

Total fee

2.64 Lakh

Mode of learning

Online

Course Level

UG Certificate

Professional Sequence in Business Analytics for Marketing Professionals
 at 
UC Berkeley 
Highlights

  • Earn a certificate of completion from University of California, Berkeley
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Professional Sequence in Business Analytics for Marketing Professionals
 at 
UC Berkeley 
Course details

More about this course
  • The Professional Sequence in Business Analytics for Marketing Professionals is a project-driven and case study'based curriculum focusing on quantitative methods for more effective decision-making
  • You learn about different approaches to analytics-based marketing, integrating principles and strategic concepts, and computer-based models and metrics to improve marketing decisions and return on marketing investment (ROMI)
  • The models and metrics introduced in the program can have a significant impact on increasing revenue and driving ROI of marketing campaigns

Professional Sequence in Business Analytics for Marketing Professionals
 at 
UC Berkeley 
Curriculum

Required Courses

Strategic Marketing Analytics

Marketing Analytics Tools and Technologies

Digital Marketing

Marketing Data Visualization

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Professional Sequence in Business Analytics for Marketing Professionals
 at 
UC Berkeley 
Faculty details

Emily Smith, Program Manager

Professional Sequence in Business Analytics for Marketing Professionals
 at 
UC Berkeley 
Entry Requirements

Eligibility criteriaUp Arrow Icon
Conditional OfferUp Arrow Icon
  • Yes

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Professional Sequence in Business Analytics for Marketing Professionals
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UC Berkeley 
 
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Professional Sequence in Business Analytics for Marketing Professionals
 at 
UC Berkeley 
Contact Information

Address

Berkeley, CA, United States
Berkeley ( California)

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