UC Berkeley
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Professional Sequence in Digital Marketing 
offered by UC Berkeley

  • Public University
  • Institute Icon1200 acre campus
  • Estd. 1868

Professional Sequence in Digital Marketing
 at 
UC Berkeley 
Overview

Get ready to launch your career in digital marketing or enhance your marketing skill set

Duration

2 years

Total fee

4,700

Mode of learning

Online

Official Website

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Course Level

UG Certificate

Professional Sequence in Digital Marketing
 at 
UC Berkeley 
Highlights

  • Earn a certificate of completion from University of California, Berkeley
  • Hands-on learning for practical exposure
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Professional Sequence in Digital Marketing
 at 
UC Berkeley 
Course details

What are the course deliverables?
  • The customer lifecycle
  • Market and audience segments
  • Social media marketing
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Google Ads (formerly Adwords)
  • Pay-Per-Click models (PPC)
  • Brand awareness
  • Product positioning
  • Data analytics
More about this course
  • Digital marketing is the intersection of finding those qualified customers and eliciting brand awareness and engagement for your organization'whether a small startup or a Fortune 500
  • In a world that is fast becoming digital-centric, effective marketers need to understand the various platforms, key performance indicators (KPIs) and Return on Investment (ROI) to elicit brand awareness and customer engagement

Professional Sequence in Digital Marketing
 at 
UC Berkeley 
Curriculum

Required Courses

Digital Marketing

Strategic Marketing Analytics

Social Media Marketing Strategies

Marketing Data Visualization

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Professional Sequence in Digital Marketing
 at 
UC Berkeley 
Faculty details

Emily Smith, Program Manager

Professional Sequence in Digital Marketing
 at 
UC Berkeley 
Entry Requirements

Eligibility criteriaUp Arrow Icon
Conditional OfferUp Arrow Icon
  • Yes

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Professional Sequence in Digital Marketing
 at 
UC Berkeley 
Contact Information

Address

Berkeley, CA, United States
Berkeley ( California)

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