Marketing, MS offered by University of Colorado Boulder
- Public University
1 Campus- Estd. 1876
Marketing, MS at University of Colorado Boulder Overview
Duration | 30 hours |
Total fee | ₹47,327 |
Mode of learning | Online |
Official Website | Go to Website  |
Course Level | PG Degree |
Marketing, MS at University of Colorado Boulder Highlights
- Earn a Master of Science in Marketing from the University of Colorado Denver
- The program is accredited by AACSB
- Financial aid and scholarships are available for those who qualify
Marketing, MS at University of Colorado Boulder Course details
- Analyze both quantitative and qualitative information to better inform strategy and find solutions for various marketing challenges
- Develop marketing strategies for global scalability as well as for specific markets based on assessment of global issues and cultural impact
- Create successful brand messaging and communications by using analytics, marketing tools, and consumer behavior to inform how students communicate with their audience
- As companies continue to evolve and discover better ways to connect with consumers, today's marketers need to know how to blend cutting-edge technologies with digital marketing strategies in order to drive business success
- Build expertise in marketing management, communication, and analytical decision-making and prepares you to thrive as a leader within a marketing team
- Students will have the opportunity to choose one of our career-focused specializations and connect marketing management skills with digital marketing trends and techniques in brand communication, marketing strategy, digital analytics, global sustainability, and consumer behavior
- Through collaborative projects and practical learning opportunities, students will earn how to manage modern, holistic marketing initiatives and create innovative solutions to complex marketing challenges
Marketing, MS at University of Colorado Boulder Curriculum
MS in Marketing Core Courses
Marketing Dynamics in the 21st Century (BUSN 6560)
Marketing Strategy (MKTG 6010)
Marketing Challenges at the Global Frontier (MKTG 6020)
Services Marketing for Traditional and Creative Industries (MKTG 6040)
Market Research Analytics I (MKTG 6050)
Consumer Intelligence -Psychology and Behavior (MKTG 6060)
CRM, Big Data, and Marketing Metrics (MKTG 6200)
Brand Communication in the Digital Era Specialization
Brand Identity & Marketing Communication Strategy (MKTG 6070)
Digital Media Marketing -Tools and Analytics (MKTG 6092)
One additional MKTG 6000 or higher elective course
Marketing Intelligence and Strategy in the 21st Century Specialization
Brand Identity & Marketing Communication Strategy (MKTG 6070)
Big Data Customer Relationship Management (MKTG 6090)
One additional MKTG 6000 or higher elective course
Marketing and Global Sustainability Specialization
Marketing & Global Sustainability (MKTG 6830)
Managing for Sustainability (MGMT 6821)
Business Ethics and Corporate Social Responsibility (MGMT 6822)
Business for a Better World (MGMT 6826)
Global Climate Change (MGMT 6827)
Other courses offered by University of Colorado Boulder
Marketing, MS at University of Colorado Boulder Popular & recent articles
Marketing, MS at University of Colorado Boulder Contact Information
Regent Administrative Center 125,552 UCB
Boulder, Colorado 80309-0552
Boulder ( Colorado)