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MA in Communication Management (Marketing Communication) 

MA in Communication Management (Marketing Communication)
 at 
DU 
Overview

Equip students with the ability to design, implement, and evaluate integrated marketing communication (IMC) strategies that effectively reach and engage target audiences

Duration

18 months

Total fee

33.46 Lakh

Mode of learning

Online

Official Website

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Course Level

PG Degree

MA in Communication Management (Marketing Communication)
 at 
DU 
Highlights

  • Earn a master degree from University of Denver
  • One-on-one career coaching and mock interviews
  • Job database dedicated to DU students and alumni
Details Icon

MA in Communication Management (Marketing Communication)
 at 
DU 
Course details

Who should do this course?

Individuals currently working in marketing roles who seek to deepen their understanding of communication strategies to enhance their effectiveness in reaching and engaging target audiences

What are the course deliverables?

Design, manage, and measure persuasive digital marketing campaigns

Assess the current scope and predict future trends in marketing

Prove ROI by measuring the impact of communication efforts

More about this course

Create integrated marketing campaigns that are driven by strategic objectives, reach clearly defined audiences, and deliver desired results

You'll discover the power of brands and determine how to craft, deploy, and measure campaigns from start to finish

Receive hands-on experience as you evaluate traditional and digital marketing communication tactics and dig deep into marketing trends: social, mobile, email, search, and more

MA in Communication Management (Marketing Communication)
 at 
DU 
Curriculum

Core Courses

Applied Critical Thinking in Communication

Communication Inquiry, Analysis, and Trends

Storytelling through Research and Measurement

Portfolio Capstone

Concentration Courses

Business Insights for Communicators

Marketing Strategy and Process

Brand Management Strategies

Digital Marketing Communication

Marketing Analytics

Faculty Icon

MA in Communication Management (Marketing Communication)
 at 
DU 
Faculty details

Jeffrey Muoio
Jeff Muoio (J.D., Western Michigan University, Cooley Law School) began his academic journey by earning a Bachelor of Science in theological studies before going on to obtain a Master of Divinity and completing all coursework for a Master of Theology.
Bridget Arend
Bridget Arend (Ph.D. in Higher Education and Adult Learning, University of Denver) has taught at University College since 2005 where she has earned University College's Master Teacher designation.

MA in Communication Management (Marketing Communication)
 at 
DU 
Entry Requirements

GraduationUp Arrow Icon
  • No specific cutoff mentioned
Conditional OfferUp Arrow Icon
  • Yes

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MA in Communication Management (Marketing Communication)
 at 
DU 
Contact Information

Address

2199 S University Blvd, Denver, CO 80208, United States

Denver ( Colorado)

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