BACHELOR OF BUSINESS ADMINISTRATION IN MARKETING offered by University of Florida
- Public University
1 Campus- Estd. 1853
BACHELOR OF BUSINESS ADMINISTRATION IN MARKETING at University of Florida Overview
BACHELOR OF BUSINESS ADMINISTRATION IN MARKETING
at University of Florida
Gain a comprehensive overview of the marketing principles and concepts
Duration | 48 months |
Mode of learning | Online |
Course Level | UG Certificate |
BACHELOR OF BUSINESS ADMINISTRATION IN MARKETING at University of Florida Highlights
BACHELOR OF BUSINESS ADMINISTRATION IN MARKETING
at University of Florida
- Earn a degree of completion
BACHELOR OF BUSINESS ADMINISTRATION IN MARKETING at University of Florida Course details
BACHELOR OF BUSINESS ADMINISTRATION IN MARKETING
at University of Florida
Skills you will learn
What are the course deliverables?
- Identify the core factors that need to be examined for understanding consumer behavior.
- Identify elements of professional image, attitude and business ethics.
- Calculate retail pricing on both cost and profit based approaches.
- Interpret the language of marketing research.
- Analyze a company's marketing strategy and recognize appropriate and inappropriate marketing alternatives.
More about this course
- With a Bachelor of Business Administration in Marketing, you’ll learn how to influence buyer behavior, analyze markets, develop marketing strategies, create marketing plans, calculate pricing, and interpret market research
- You'll gain a solid understanding of all business activities under the marketing umbrella—from the identification and selection of target markets, to the development, pricing, placement and promotion of goods and services, and the management of relationships among business partners and their customers
- Graduates will be job-ready to pursue careers in sales, advertising, distribution and logistics, and international marketing
BACHELOR OF BUSINESS ADMINISTRATION IN MARKETING at University of Florida Curriculum
BACHELOR OF BUSINESS ADMINISTRATION IN MARKETING
at University of Florida
MAR 4354 Marketing Yourself in Today's Competitive Job Market
MAR 4400 Personal Selling
MAR 4503 Consumer Behavior
MAR 4613 Marketing Research I
MAR 4804 Marketing Strategy
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BACHELOR OF BUSINESS ADMINISTRATION IN MARKETING at University of Florida Contact Information
BACHELOR OF BUSINESS ADMINISTRATION IN MARKETING
at University of Florida