Business Analytics: Customer Analytics
offered by University of Pennsylvania

Private University
299 acre campus
Estd. 1740

Business Analytics: Customer Analytics
at
UPenn
Overview

Provides an overview of the field of analytics so that you can make informed business decisions

Duration	5 weeks
Total fee	₹6,050
Mode of learning	Online
Course Level	UG Certificate

Business Analytics: Customer Analytics
at
UPenn
Highlights

Earn a certificate of completion from University of Pennsylvania

Business Analytics: Customer Analytics
at
UPenn
Course details

What are the course deliverables?

Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions
Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool
Communicate key ideas about customer analytics and how the field informs business decisions
Communicate the history of customer analytics and latest best practices at top firms

More about this course

This course provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few
This course provides an overview of the field of analytics so that you can make informed business decisions
It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics

Business Analytics: Customer Analytics
at
UPenn
Curriculum

Business Analytics: Customer Analytics
at
UPenn
Faculty details

Raghu Iyengar

Professor Raghu Iyengar's research investigates how consumers respond to nonlinear pricing schemes. Recently, Iyengar considered the impact of nonlinear pricing schemes within wireless services and modeled how consumers learn about their own consumption as well as the quality of a service provider.

Eric T. Bradlow

Professor Eric T. Bradlow is the K.P. Chao Professor, Professor of Marketing, Statistics and Education, Vice-Dean and Director of Wharton Doctoral Programs, and Co-Director of the Wharton Customer Analytics Initiative

Peter S. Fader

Peter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pennsylvania. His expertise centers around the analysis of behavioral data to understand and forecast customer shopping/purchasing activities.

Ron Berman

Professor Ron Berman is an assistant professor of marketing at the Wharton School. He focuses his research on online marketing, marketing analytics and the marketing actions of startup firms.