Intellectual Property Law: Trademark Law
offered by University of Pennsylvania

Private University
299 acre campus
Estd. 1740

Intellectual Property Law: Trademark Law
at
UPenn
Overview

Learn everything you need to know about marketing, brand management, strategic planning and give a boost to your professional career

Duration	4 weeks
Total fee	₹6,580
Mode of learning	Online
Official Website	Go to Website
Course Level	UG Certificate

Intellectual Property Law: Trademark Law
at
UPenn
Highlights

Earn a certificate from the University of Pennsylvania
Learn from an industry expert

Intellectual Property Law: Trademark Law
at
UPenn
Course details

Skills you will learn

Marketing

What are the course deliverables?

Define the scope and subject matter of trademark protection
Evaluate the usefulness and limits of seeking trademark protection
Formulate a strategy for creating and protecting a strong trademark
Design processes to maintain ownership and control of a trademark and respond to possible infringement

More about this course

This course examines the fundamentals of U.S. trademark law and the ways in which the manufacturers of various products and services can establish and protect their identities and the identities of their products in the marketplace
We will explore the purpose of trademark law, identify the different types of trademarks, including names, designs, logos, and trade dress, and explore strategies for choosing and protecting strong, potentially valuable trademarks
We will also discuss strategies for strengthening descriptive marks, and lay out the steps for filing for federal trademark protection
Finally, we will address how to design an ongoing maintenance strategy to protect, extend, and maximize the value of trademarks, and discuss strategies for responding to possible trademark infringement

Intellectual Property Law: Trademark Law
at
UPenn
Curriculum

Law

Intellectual Property Law: Trademark Law
at
UPenn
Faculty details

Cynthia Dahl

Cynthia Dahl is the Director of the Detkin Intellectual Property and Technology Legal Clinic, a “teaching law firm” at Penn Law giving students the chance to help clients set and implement IP strategy. She specializes in the business applications of intellectual property and technology, and writes and speaks extensively around the country about teaching in this area.