Marketing Analytics 

offered by University of Pennsylvania

This online certificate program is ideal for marketing professionals and market researchers who wish to become more data-savvy and use digital analytics to strategically support a business

Learn how to utilize cutting-edge technology and data analysis to determine customer lifetime value and solve data-driven business problems at your company

Embrace advanced marketing science techniques to design products that meet customer needs and apply data analytics to create effective consumer segments

Study historical and conjoint data to predict the impact of price variations on sales of your products and find the optimal price tactics

Learn a framework for how to prioritize business challenges by using experiments and asking the right questions to distinguish correlation from causality

Explore the digital marketing landscape, measure the efficacy of different campaigns, and learn the pros and cons of various attribution models

This program has been designed to introduce marketing professionals to analytical tools and techniques for better decision-making, thus enabling them to ask the right managerial questions and come up with smarter solutions to marketing challenges

The program covers concepts from modern marketing science and data analytics to maximizing customer-centric profitability

By mastering tools like Google Analytics, Excel, and data visualization software, participants will gain the ability to identify trends, optimize marketing efforts, and provide actionable insights that drive business growth