Product Management and Strategy 

offered by University of Pennsylvania

Early- to mid-career product, technology, and marketing professionals seeking to understand product management and strategy for building an effective product portfolio

Mid-level business/functional managers who are part of the product life cycle directly or indirectly

Consultants looking to offer innovative products and solutions to their clients

Entrepreneurs who want to expand their organization by identifying new product-development opportunities

C-suite/senior leaders who are involved at any point in a product's life cycle, from ideation to final launch

Analyze contemporary practices of product management and strategy

Use tools and techniques to conceive, build, and manage products and services over their life cycle

Understand how to develop and execute a go-to-market strategy for products

Learn how successful product managers apply design thinking, agile methods, and key business metrics to build an effective product portfolio

Evaluate the product management function within organizational practice

Gain the confidence and credibility to transition into a product-management role

This program provides a comprehensive understanding of cutting-edge product management techniques, along with strategies for implementing them, that will give innovative organizations a competitive edge

Building an effective product portfolio is a critical skill. Contemporary product managers must be able to articulate a clear vision of the market for their organization’s products

They also have to develop those products in an agile environment and validate results using proven testing methods and performance metrics