Search Engine Optimization 

offered by University of Phoenix

Digital Marketers

Website Owners and Managers

Content Creators

Web Developers and Designers

Overview of SEO and its importance

Understanding how search engines work

Key SEO terminology and concepts

Basics of keyword research

Advanced keyword research techniques

Competitor keyword analysis

Tools for keyword research

This course will provide students with the tools to apply concepts used in search engine optimization

After completion of this course, students will be able to perform a competitive analysis, create a keyword strategy, design a website architecture, create a page-level strategy, develop a content and social media strategy to enhance a website's ability to be found, and identify techniques and tools that enhance search results across user interfaces