Coursera AI Marketing Certificate
offered by University of Virginia

Public University
1 Campus
Estd. 1819

Coursera AI Marketing Certificate
at
University of Virginia
Overview

Develop plans that supercharge your marketing to create superior, personalized value and deliver amazing omni-channel customer experiences

Duration	10 hours
Mode of learning	Online
Difficulty level	Beginner
Official Website	Go to Website
Course Level	UG Certificate

Coursera AI Marketing Certificate
at
University of Virginia
Highlights

Earn a certificate of completion from University of Virginia
Learn from assignments that give you a chance to learn by doing

Coursera AI Marketing Certificate
at
University of Virginia
Course details

Skills you will learn

Networking Marketing Digital marketing

Who should do this course?

For Mid to senior-level marketing managers and executives

What are the course deliverables?

How to use data-driven AI to improve customer engagement
How to develop networked business models and leverage network effects
How to build a sustainable competitive advantage from data gathered on digital platforms
How to use algorithms, networks, and data to create AI Relationship Moments that are personalized to individual customers

More about this course

The AI Marketing Certificate, offered through our partnership with Coursera, is designed to provide managers with the framework to advance their marketing strategies to deliver dynamic and personalized customer experiences
Winning digital marketing strategies are driven by innovative marketing leaders who relentlessly pursue new ways to connect with their markets using the latest digital tools, from AI to machine learning and more

Coursera AI Marketing Certificate
at
University of Virginia
Curriculum

What is AI?

Networks and Network Effects

Data-Driven AI

AI Relationship moments

Coursera AI Marketing Certificate
at
University of Virginia
Faculty details

Rajkumar Venkatesan

Venkatesan has written about and taught quantitative marketing to MBA and executive education students worldwide. At Darden he has taught a course on marketing analytics for more than ten years, and a course on marketing technology products for five years.