Digital Product Management: Modern Fundamentals offered by University of Virginia
- Public University
1 Campus- Estd. 1819
Digital Product Management: Modern Fundamentals at University of Virginia Overview
Duration | 11 hours |
Mode of learning | Online |
Difficulty level | Beginner |
Course Level | UG Certificate |
Digital Product Management: Modern Fundamentals at University of Virginia Highlights
- Earn a certificate from Coursera
- This course is developed with the support of the Batten Institute at UVA?s Darden School of Business
Digital Product Management: Modern Fundamentals at University of Virginia Course details
- For current product or general managers interested in today's modern product management methods
- Product/Market Fit
- Product Management
- Design Thinking
- Innovation Pipeline
- Lean Startup
- How to focus work using modern product management methods
- How to manage new products and explore new product ideas
- How to manage and amplify existing products
- Being a product person today is a new game, and product managers are at the center of it.
- Today, particularly if the product is mostly digital, one might update it several times a day
- Massive troves of data are available for making decisions and, at the same time, deep insights into customer motivation and experience are more important than ever
- The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success
- It?s not a simple job or an easy job, but it is a meaningful job where students will be learning all the time.
Digital Product Management: Modern Fundamentals at University of Virginia Curriculum
Achieving Focus and #Winning
Tomorrow's Product Manager
DPM Specialization Intro
You, the Product Manage
Why Is a Product Never a Product?
You and Your Customer]
You and Your Design Team
You and Your Development Team
Product Manager vs. Product Owner
Greg Cohen on PM vs. PO?
What Is Data Science?
You and Your Data Science Team
Meet Enable Quiz, Our Startup Company Example
You and Your Consulting and/or Support Team
Focal Tool: The Customer Journey
Nastia Root on Creating a Strong Interface with Support
You and Your Sales and Marketing Team
You and Your Finance/Accounting and Legal Teams
Using Today's Product Management Methods
Module intro: Ready for Week
What Kind of PM Are You?
Methods and PMs
Agile and Product Management
Design Thinking and the Product Manager
Lean Startup and the Product Manager
Managing Habits: Trigger and Action
Managing Habits: Variable Reward and Investment
Nir Eyal on Managing Habits
Exploring a New Product Idea
Ready for Week 3?
Learning vs. Scaling
The Importance of Good Enough: "Cooped Up" MVPs
The Importance of Good Enough: "Greener Air" MVPs
Non-Titular Product Managers
David Chait on Non-Titular PM
Horizons of Growth
Corporate Innovation Pipeline
Amplifying an Existing Product
Ready for Week 4?
Identifying Business Model Types
Business Model Design III: Delivery and Execution6m
Tamara Carleton on Strategic Foresight
The Trouble with New Features
The Importance of Good Enough: Seedling Features
Actionable Analytics
Eric Qi Dong on Disciplined Analytics for the Product Manager
Kiran Kadambi on Structuring Problems in Product Management
Applying Data Science
Digital Product Management: Modern Fundamentals at University of Virginia Faculty details
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Digital Product Management: Modern Fundamentals at University of Virginia Contact Information
P.O. Box 400160,Charlottesville,Virginia 22904-4160
Charlottesville ( Virginia)