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Bachelor of Science in Marketing 

Bachelor of Science in Marketing
 at 
UC 
Overview

Equip with a strategic and comprehensive approach to managing marketing operations and fostering stronger connections between consumers

Duration

48 months

Start from

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Total fee

10.46 Lakh

Mode of learning

Online

Official Website

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Course Level

UG Degree

Bachelor of Science in Marketing
 at 
UC 
Highlights

  • Earn a degree after completion of the course
  • Financial aid available
Details Icon

Bachelor of Science in Marketing
 at 
UC 
Course details

More about this course
  • This course is designed to strengthen a strategic approach to marketing operations and initiatives to help drive more powerful connections between consumers and businesses and brands
  • This course curriculum (both online and in-seat) enhances a broad approach to marketing through specialized focuses in this field

Bachelor of Science in Marketing
 at 
UC 
Curriculum

Required Business Core

Introduction to Business

Microeconomics

Macroeconomics

Business Statistics

Legal Environment of Business

Principles of Management

Business Analytics

Capstone: Global Business

Required Marketing Foundation

Fundamentals of Accounting

Operations Management

Principles of Marketing

Required Marketing Core

Pricing Strategy

Consumer Behavior

Digital Marketing Strategy

Market Research

Marketing Analytics

Required Electives

Customer Service

Sport Business and Society

Supply Chain Management

Advertising

Services Marketing

Sports Marketing

Healthcare Marketing

Merchandise Planning

Sales Management

Graphic Design

Social Media

Creative Strategy

Advanced Video Production

PR Campaigns

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Bachelor of Science in Marketing
 at 
UC 
Faculty details

Dr. Amanda Hutchison
Adjunct Professor Business Administration Doctor of Business Administration MBA - Master Business Administration
Dr. Veronica Paz Associate Professor
Associate Professor Business Administration

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Bachelor of Science in Marketing
 at 
UC 
Contact Information

Address

6178 College Station Drive
Williamsburg, KY 40769

Williamsburg ( Kentucky)

Phone
(877) 713-8767

(For general query)

606 539-4390

(For admission query)

Email
registrar@ucumberlands.edu

(For general query)

gradadm@ucumberlands.edu

(For admission query)

Go to College Website ->