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IIM Ahmedabad
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Discontinued (Aug 2024)- Agricultural Input Marketing (Online) 
offered by IIM Ahmedabad

  • Public/Government Institute
  • Estd. 1961

Discontinued (Aug 2024)- Agricultural Input Marketing (Online)
 at 
IIM Ahmedabad 
Overview

Gain a comprehensive overview of the agricultural input marketing principles and concepts

Duration

6 days

Mode of learning

Online

Schedule type

Self paced

Credential

Certificate

Discontinued (Aug 2024)- Agricultural Input Marketing (Online)
 at 
IIM Ahmedabad 
Highlights

  • Learn from IIMA faculty with deep research and teaching expertise
  • Interactions with young and successful entrepreneurs
Details Icon

Discontinued (Aug 2024)- Agricultural Input Marketing (Online)
 at 
IIM Ahmedabad 
Course details

Skills you will learn
MarketingBrand managementLogistics ManagementOnline MarketingCommunication skills
Who should do this course?
  • For Executives/Managers/Officers dealing with marketing of agricultural inputs
More about this course
  • The marketing of agricultural inputs, though having a huge potential, is becoming increasingly challenging and competitive over the years
  • The objective of the programme is to impart a clear foundation of professional marketing skills & knowledge to the participants for successful marketing of agricultural inputs
  • The programme builds an overview and in-depth awareness of the input market environment
  • It proceeds with specific knowledge & applications of various marketing management concepts to agricultural inputs including consumer behaviour, segmentation-targeting, product differentiation & positioning, pricing, distribution & channel management, logistics management, financing, and effective communication & promotion methods
  • The product domain seeks to include seeds, fertilizers, plant protection products, farm machinery & equipment, water & input management devices, and livestock feed
Read more

Discontinued (Aug 2024)- Agricultural Input Marketing (Online)
 at 
IIM Ahmedabad 
Curriculum

Market Environment

Consumer Behaviour

Segmentation & Targeting

Product Positioning

Pricing Management

Distribution & Logistics Management

Promotion Strategies

Brand Management

Finance

Market Research Methods

Policy Environment & Emerging Challenges

Marketing Strategy Formulation & Implementation

Faculty Icon

Discontinued (Aug 2024)- Agricultural Input Marketing (Online)
 at 
IIM Ahmedabad 
Faculty details

Prof. Poornima Varma
Completed his Ph.D (Economics), CESP, Jawaharlal Nehru University, New Delhi, 2010, MPhil (Applied Economics), CDS, Jawaharlal Nehru University, New Delhi, 2002 .

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Discontinued (Aug 2024)- Agricultural Input Marketing (Online)
 at 
IIM Ahmedabad 

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Discontinued (Aug 2024)- Agricultural Input Marketing (Online)
 at 
IIM Ahmedabad 
Contact Information

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Address

Indian Institute of Management,
Sargam Marg, Vastrapur
Ahmedabad ( Gujarat)

Phone
07926308357

(For general query)

07971523456

(For admission query)

Email
cao@iima.ac.in

(For general query)

admission@iima.ac.in

(For admission query)

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