Digital Marketing Degree: Admission 2024, Fees, Syllabus, Exams, Top Colleges, Career Scope
Aquib RahmanAssistant Manager
A Digital Marketing degree is a structured educational program designed to teach individuals the fundamentals and advanced concepts of marketing in the digital realm. Digital Marketing course duration varies from 2-3 years. The Digital Marketing degree covers various aspects of online marketing strategies, tools, and techniques used to promote products or services via digital channels such as websites, social media, email, search engines, mobile apps, and more.
To be eligible for the Digital Marketing degree, candidates must make sure to have passed Class 12 from any stream (Arts, Commerce or Science) with minimum marks. Usually, admission to the UG Digital Marketing degree is based on Class 12 or CUET, whereas the admission to PG Digital Marketing degree is based on CAT, MAT, CMAT, XAT, ATMA, MAH CET, NMAT, CUET PG, etc. The average Digital Marketing course fees range between INR 50,000 and INR 8 Lakh. Popular colleges offering Digital Marketing degrees are IIM Bangalore, IIM Calcutta, Symbiosis Institute of Business Management, IIM Lucknow, etc.
Once graduated with a Digital Marketing degree, candidates can opt for job profiles such as Social Media Manager, Market Research Analyst, Content Marketer, SEO Manager/ Professional, Email Marketer, etc. The average Digital Marketing salary that a graduate can earn ranges between INR 5 LPA and INR 6 LPA.
Digital Marketing Degree Latest Updates:
MAT 2024 registration ongoing till 28 May '24
MAT 2024 to be held from 19 May '24
CUET 2024 to be held from 15 May '24
ATMA 2024 to be held on 11 May '24 (May session)
- Digital Marketing Degree: Highlights
- All About Digital Marketing Degree
- 2.1 Why Study a Digital Marketing Degree?
- Digital Marketing Degree Eligibility Criteria
- Digital Marketing Degree: Entrance Exams 2024
- 4.1 Digital Marketing Degree Exam for UG
- 4.2 Digital Marketing Degree Exam for PG
- Digital Marketing Degree Syllabus
- Digital Marketing Degrees
- Top Colleges for Digital Marketing Degree
- 7.1 Top Private Colleges for Digital Marketing Degree
- 7.2 Top Government Colleges for Digital Marketing Degree
- 7.3 Top Colleges for Digital Marketing Degree Location-Wise
- Digital Marketing Career Scope: Job Profiles, Salary and Top Recruiters
- 8.1 Digital Marketing Top Recruiters
- 8.2 Digital Marketing Salary in India
- Digital Marketing Degree Average Package
- Digital Marketing Online Courses
- Digital Marketing Degree FAQs
Digital Marketing Degree: Highlights
A Digital Marketing course can vary in duration and depth. Some are short, focused workshops, while others are more comprehensive, covering a wide range of topics in greater detail.
Desirous students can have a look at the table below for a quick look at important details related to the Digital Marketing course:
| Particulars |
Digital Marketing Course Details |
|---|---|
| Digital Marketing Degree Levels |
UG, PG and Diploma |
| Digital Marketing Course Duration |
2-3 years |
| Digital Marketing Course Fees |
INR 50,000 - INR 8 Lakh |
| Digital Marketing Degree Admission Criteria |
UG - Entrance-Based/Merit-Based PG - Entrance-Based |
| Digital Marketing Degree Eligibility Criteria |
UG - Class 12 in any stream (Arts, Commerce or Science) PG - Any relevant UG course |
| Digital Marketing Degree Entrance Exams |
UG - CUET PG - CAT, MAT, CMAT, XAT, ATMA, MAH CET, NMAT, CUET PG, etc. |
| Top Colleges for Digital Marketing Degrees |
IIM Lucknow, IIM Calcutta, XLRI, Chandigarh University, Parul University etc. |
| Digital Marketing Average Salary |
INR 5 - INR 6 LPA |
| Digital Marketing Job Profiles |
Social Media Manager, Market Research Analyst, Content Marketer, Conversion Rate Optimiser, SEO Manager/ Professional, PPC Search Manager, Email Marketer |
| Digital Marketing Top Recruiters |
BBC Webwise, Pinstrom, Facebook, Google, iStrat and so on. |
Note: This information is sourced from the official website and may vary.
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All About Digital Marketing Degree
As businesses migrate to an internet-based operation model, a Digital Marketing course is an emerging subject. Top Management institutes provide degree or certification programmes and students can choose the Digital Marketing course as per their requirements.
BBA, MBA, and BSc in Digital Marketing are among the most sought-after Digital Marketing courses. Aspirants can pick up abilities with the help of a Digital Marketing degree while maintaining a full-time job in online courses.
Digital Marketing course includes the fields of Marketing, SEO, SEM, Google Analytics, and online advertising.
Why Study a Digital Marketing Degree?
- High Demand for Digital Marketing Skills: In today's digital age, businesses of all sizes are increasingly reliant on digital marketing to reach their target audiences.
- Career Opportunities: Digital Marketing degree offers a wide range of career opportunities, from digital marketing managers and SEO specialists to content creators, social media managers, and more.
- Versatility: Digital Marketing skills are transferable across industries and can be applied to a wide range of businesses and organizations.
- Cost-Effective Marketing: Digital Marketing course often provides a more cost-effective way to reach and engage with an audience compared to traditional advertising methods.
- Stay Competitive: As technology and consumer behaviour continue to evolve, businesses need to stay competitive by staying up-to-date with the latest digital marketing trends and strategies.
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Digital Marketing Degree Eligibility Criteria
Eligibility for Digital Marketing course varies across the course level. Also, the conditions for Digital Marketing degree eligibility might differ across institutes offering the course.
Desirous students can read on to know the basic eligibility for Digital Marketing courses offered at UG, PG and certificate level:
| Digital Marketing Course Level |
Digital Marketing Course Eligibility |
|---|---|
| Digital Marketing UG Degree/Diploma |
Class 12 or equivalent. |
| Digital Marketing PG Degree/Diploma |
Bachelor’s level education with a 10+2+3 pattern. |
| Digital Marketing Certificate |
Prior knowledge of social media. |
Note: This information is sourced from the official website and may vary.
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Digital Marketing Degree: Entrance Exams 2024
Usually, admission to the UG Digital Marketing degree is based on Class 12 or CUET, whereas the admission to PG Digital Marketing degree is based on CAT, MAT, CMAT, XAT, ATMA, MAH CET, NMAT, CUET PG, GMAT, etc.
Some of the key entrance exams conducted for Digital Marketing course admission at UG and PG levels are as follows:
Digital Marketing Degree Exam for UG
Usually, Class 12 scores are accepted for Digital Marketing admission to UG courses. However, many colleges also accept CUET scores.
CUET is indeed a recognized entrance exam for admission to undergraduate, postgraduate, and research programs in various central universities across India. CUET is jointly conducted by several central universities.
Candidates can check below to see the CUET exam details.
| Entrance Exam | Exam Dates | Exam Details |
|---|---|---|
| CUET | 15 May '24 - 31 May '24 | CUET Schedule |
Digital Marketing Degree Exam for PG
In India, admission to PG programs in digital marketing or related fields is typically based on various factors such as academic qualifications, entrance exams (if applicable), personal interviews, work experience (if required), and sometimes performance in undergraduate studies.
Candidates can check below to see the PG entrance exam details for the Digital Marketing degree.
| Entrance Exams |
Exam Dates |
Exam Schedule |
|---|---|---|
| CAT |
Nov '24 |
|
| MAT |
19 May '24 (IBT 1) 24 May '24 (IBT 2) 31 May '24 (IBT 3) |
|
| XAT |
Jan '25 |
|
| CMAT |
May '24 |
|
| ATMA |
11 May '24 (May Session) 23 Jun '24 (June Session) 21 Jul '24 (July Session) |
ATMA Schedule |
Note: This information is sourced from the official website and may vary.
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Digital Marketing Degree Syllabus
Industry professionals created a Digital Marketing degree curriculum to instruct students on how to draw clients through a variety of digital platforms. The Digital Marketing degree is meant to give students a solid foundation in Digital Marketing elements like SEO/SEM, networking, web analytics, the state of digital advertising, and customer engagement through new media tactics.
Before choosing a Digital Marketing course, candidates must know the Digital Marketing syllabus they will be taught in the course.
The table below mentions the subjects included in a Digital Marketing degree:
| Digital Marketing Degree Semester 1 |
|
|---|---|
| SEO Overview |
Introduction to Digital Marketing |
| Accounting for Managers |
Business Categories |
| Digital Marketing Degree Semester 2 |
|
| Principles of Macroeconomics |
Statistics for Business |
| Graphics Lab |
Principles of Marketing |
| Digital Marketing Degree Semester 3 |
|
| Content Planning and Management |
Designing WordPress Website |
| Web Design |
Google Analytics Tracking Code |
| Digital Marketing Degree Semester 4 |
|
| Research Methodology |
SEO and SMM |
| Data Visualisation |
Gamification in Marketing |
| Digital Marketing Degree Semester 5 |
|
| Digital Marketing SAAS Tools |
e-commerce Management |
| MM Lab |
Video Editing |
| Digital Marketing Degree Semester 6 |
|
| Negotiation Skills |
e-mail marketing |
| Page Promotion |
Understanding Traffic |
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Digital Marketing Degrees
The Digital Marketing degree requires skill. Similar to Management, one can be good in a Digital marketing course without obtaining aggressive formal education. However, candidates still need a basic knowledge of the industry jargon.
Institutes offer Digital Marketing degrees at UG as well as PG levels majoring in Digital Marketing. Due to the growing demand for the skill, several MOOC platforms also offer Digital Marketing courses at the certificate level.
Some of the top Digital Marketing degrees are as follows:
| Digital Marketing Courses |
|
|---|---|
| BBA in Digital Marketing |
MBA in Digital Marketing |
| Online Digital Marketing |
Digital Marketing Certificate courses |
| MOOC platforms (upGrad, Simplilearn, DigitalVidya, Udemy, Coursera, SWAYAM) |
- |
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Top Colleges for Digital Marketing Degree
There are over 635 colleges that are offering Digital Marketing degrees. Students can see the tables below for the Top Colleges offering Digital Marketing courses in India.
IIM Ahmedabad and IIM Calcutta are two of the greatest universities in India that offer specialised Digital Marketing courses and Social Media Marketing courses.
The colleges mentioned in the table are listed alphabetically and not in any order of ranking hierarchy.
Top Private Colleges for Digital Marketing Degree
Numerous private colleges are offering Digital Marketing courses. Students can shortlist from among them according to their suitability.
The colleges offering Digital Marketing courses mentioned in the table are listed alphabetically and not in any order of ranking hierarchy. Some of the top private colleges in India that offer Digital Marketing degrees are as follows:
| Digital Marketing Colleges |
Digital Marketing Course Fees |
|---|---|
| INR 5.22 Lakh |
|
| INR 3.9 Lakh |
|
| INR 6.7 Lakh |
|
| INR 19 Lakh |
|
| INR 9.6 Lakh |
|
| INR 15,000 |
|
| INR 1.5 Lakh |
|
| INR 7.2 Lakh |
|
| INR 5.9 Lakh |
|
| INR 55,000 |
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Top Government Colleges for Digital Marketing Degree
Several government and government-aided colleges in India offer Digital Marketing courses.
However, it's important to note that a Digital Marketing degree is often a specialization within broader marketing, communication, or business programs.
Some of the top government colleges in India that offer Digital Marketing courses are as follows:
| Digital Marketing Colleges |
Digital Marketing Course Fees |
|---|---|
| INR 1.8 Lakh |
|
| INR 32 Lakh |
|
| INR 3.8 Lakh |
|
| INR 2.3 Lakh |
|
| INR 1.8 Lakh |
|
| INR 66,000 |
|
| INR 55,000 - 2 Lakh |
|
| INR 1.35 Lakh |
Note: This information is sourced from the official website/counselling body and may vary.
Top Colleges for Digital Marketing Degree Location-Wise
Digital Marketing courses can be carried out at different levels. Candidates can choose a Digital Marketing degree at the undergraduate or postgraduate level and get specialised training in the subject of Digital marketing.
There are more than 400 Digital Marketing colleges in India and students can choose the college according to their preference.
Check Location-wise top colleges for Digital marketing Degree
- Top Colleges in Delhi-NCR for Digital Marketing Course
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- Top Colleges in Mumbai for Digital Marketing Course
- Top Colleges in Hyderabad for Digital Marketing Course
- Top Colleges in Chennai for Digital Marketing Course
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Digital Marketing Career Scope: Job Profiles, Salary and Top Recruiters
A Digital Marketing degree offers a wide and promising career scope due to the increasing importance of the online world in business and marketing. The field is dynamic and continues to evolve, creating various career opportunities for individuals with Digital Marketing skills.
The career scope after a Digital Marketing degree continues to evolve with the emergence of new technologies and trends. Professionals with strong Digital Marketing skills are in high demand in various industries, making it a versatile and rewarding career path.
Continuous learning and staying updated with the latest industry trends are essential for success in this dynamic field.
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Digital Marketing Top Recruiters
All major companies across the business spectrum are in search of Digital Marketing professionals. These professionals can help a company in branding as well as increasing its digital presence.
The table below lists some of the top companies that hire Digital Marketing experts:
| Digital Marketing Top Recruiters |
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|---|---|
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Digital Marketing Salary in India
The average salary for Digital Marketing professionals in India can vary significantly depending on factors such as location, experience, skills, industry, and the size of the company.
Digital Marketing salary is increasing along with the chances that are offered to the graduates every day. Candidates can work from home or remotely because this is a completely digital position.
Here are some approximate Digital Marketing salary ranges for various roles in India:
| Job Position |
Description |
Average Salary |
|---|---|---|
| Market Research Analyst |
A Market Research Analyst is a professional who plays a crucial role in the field of marketing and business. |
INR 4.2 LPA |
| PPC Search Manager |
A PPC Search Manager, also known as a Pay-Per-Click Search Manager or a Paid Search Manager, is a professional responsible for planning, executing, and managing pay-per-click (PPC) advertising campaigns. |
INR 10.8 LPA |
| Social Media Manager |
They are professionals responsible for planning, executing, and managing an organization's or individual's social media marketing and online presence. |
INR 5.6 LPA |
| SEO Manager/Professional |
An SEO Manager is a professional responsible for planning, implementing, and managing the search engine optimization strategies and activities for a website or online presence. |
INR 9.1 LPA |
| Email Marketer |
An Email Marketer is a professional who specializes in email marketing, which is a digital marketing strategy that involves sending targeted email messages to a list of subscribers or potential customers. |
INR 4.6 LPA |
Note: The average salary has been taken from Ambitionbox.com.
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Digital Marketing Degree Average Package
The average Digital Marketing package offered in colleges in India can vary widely based on several factors, including the institution, the specific course or program, the level of the degree, and the region of the country.
Here are some of the popular colleges where the candidates have landed the highest packages:
| Digital Marketing Colleges |
Average Package (in INR) |
|---|---|
| 18 LPA |
|
| 16 LPA |
|
| 13.3 LPA |
|
| 12.5 LPA |
|
| 11.68 LPA |
|
| Prin. L. N. Welingkar Institute of Management Development and Research |
11.59 LPA |
| 10 LPA |
|
| Faculty of Management Studies, Institute of Rural Management |
9 LPA |
| 9 LPA |
Digital Marketing Online Courses
There are numerous Digital Marketing online courses available, catering to different levels of expertise and covering various aspects of a Digital Marketing degree.
Whether candidates are a beginners looking to get started or experienced marketers aiming to enhance their skills, they can find a Digital Marketing course that suits their needs.
Here are some popular Digital Marketing online courses and resources where candidates can explore Digital Marketing degrees:
| Name of Course |
Course Provider |
Fees (in INR) |
|---|---|---|
| |
Free |
|
| Internshala |
Free |
|
| Coursera |
Free |
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Digital Marketing Degree FAQs
Q. Which Digital Marketing course is best?
A. The most well-chosen Digital Marketing degrees are a BBA and an MBA in Digital marketing.
Candidates can check the table below to see the key highlights of both courses.
| Particulars |
BBA in Digital Marketing |
MBA in Digital Marketing |
|---|---|---|
| Course type |
Undergraduate |
Postgraduate |
| Course Duration |
3 years |
2 years |
| Course Examination Type |
Semester Exams |
Semester Exams |
| Course Eligibility |
Class 12 with a minimum 50% aggregate |
Bachelor’s degree in any stream |
| Course Admission process |
Merit-based or Entrance exam |
CAT, CMAT, Symbiosis Entrance Test, MAH CET etc. |
| Course Fee |
INR 20,000 to 3 Lakhs |
INR 1 lakh to INR 15 Lakh and above |
| Course Average Salary |
INR 4 Lakhs to 10 Lakhs |
INR 8 LPA |
| Top Recruiting companies |
Apple, Google, Microsoft, Amazon, Samsung, and many others. |
Sweans Technologies, EZ Rankings IndeedSeo, Webmaxed, ThatWare LLP, etc. |
| Job Position |
Digital marketer, Digital marketing executive, Social media, specialist, Email marketer |
Digital Marketing Manager, Social Media Manager, Paid Media Manager/Specialist, Content Writer, Campaign Manager and SEO Manager |
Q. What is course Digital Marketing?
A. A Digital Marketing degree is an educational program or training that teaches individuals the principles, strategies, and skills required for successful marketing in the digital realm. A Digital Marketing degree involves the study of promoting products, services, or brands through online channels, and it has become a crucial aspect of modern business and marketing strategies.
The Digital Marketing degree is designed to provide participants with a comprehensive understanding of Digital Marketing concepts, tools, and techniques.
Q. What are the fees for the Digital Marketing course in Delhi?
A. The Digital Marketing course fees in Delhi can vary widely depending on several factors, including the type of course, the duration, the institution or training provider, and the level of the course (e.g., certificate, diploma, or degree).
However, here is a general idea of the range of Digital Marketing course fees in Delhi:
- Entry-Level: INR 2.5 - 4.5 LPA
- Mid-Level: INR 5 - INR 12 LPA
- Senior-Level: INR 12 - 20 LPA
Q. Is Digital Marketing a good career?
A. Yes, a Digital Marketing course can be an excellent career choice for individuals who are passionate about the digital space, have a creative and analytical mindset, and are willing to adapt to the ever-changing landscape of online marketing.
Here are some reasons why a Digital Marketing course can be a good career:
- High Demand: In today's digital age, businesses of all sizes are increasingly reliant on digital marketing to reach and engage their target audience.
- Diverse Career Opportunities: Digital marketing offers a wide range of career opportunities, from SEO specialists and social media managers to content marketers and data analysts.
- Continuous Growth: The digital marketing field is constantly evolving with new technologies and trends.
- Creativity and Innovation: Digital marketing allows professionals to be creative and innovative in developing marketing campaigns, content, and strategies.
- Competitive Salaries: Digital marketing professionals with the right skills and experience can earn competitive salaries and have the potential for career growth.
Q. How many years is Digital Marketing?
A. The duration of a Digital Marketing course in India can vary depending on the type of course, the level of education, and the institution or training provider.
Here is a general overview of the typical durations for Digital Marketing courses in India:
| Course Level |
Duration |
|---|---|
| Short-Term Courses and Workshops |
a few days to a few months |
| Certificate Programs |
3 months to 1 year |
| Diploma Programs |
6 months to 2 years |
| 3 years |
|
| 2 years |
Q. Can I do Digital Marketing after Class 12?
A. Yes, candidates can certainly pursue a career in Digital Marketing in India after completing Class 12. Digital Marketing is an inclusive field that does not necessarily require a specific degree to get started.
Candidates can start by enrolling in Digital Marketing UG courses and further opt for certificate or degree programs to gain excellence and skills to land a good package.
Q. Can I get a good salary in Digital Marketing?
A. Yes, candidates can achieve a good salary in the field of digital marketing in India. Here are some key factors that can contribute to a good salary in Digital Marketing:
- Entry Level: INR 2.5 - 4.5 LPA
- Mid Level: INR 5 - 12 LPA
- Senior Level: INR 12 - 30 LPA
Q. Who is eligible for Digital Marketing?
A. Candidates can check the table below to see the Digital Marketing eligibility:
| Course |
Digital Marketing Course Eligibility |
|---|---|
| Digital Marketing UG Degree/Diploma |
Class 12 or equivalent. |
| Digital Marketing PG Degree/Diploma |
Bachelor’s level education with a 10+2+3 pattern. |
| Digital Marketing Certificate |
Prior knowledge of social media. |
Q. Which is better: Digital Science or Data Science?
A. Digital Science specifically focuses on improving the scientific research process and leveraging digital tools for scientific discovery. Data Science, on the other hand, has broader applications and is used to extract insights from data across various domains, including business and industry.
Candidates can check the table below to see the key highlights of both courses.
| Particulars |
Digital Marketing |
Data Science |
|---|---|---|
| Course Levels |
Undergraduate, Postgraduate, Certification, Diploma |
Undergraduate, Postgraduate, Certification, Diploma |
| Entrance Exams |
CAT, MAT, XAT, NMAT by GMAC, CMAT, etc. |
CAT, GATE, CMAT, XAT, CUET, MAT, etc. |
| Top Colleges |
IIM Lucknow, IIM Calcutta, XLRI, Chandigarh University, Parul University etc. |
Alliance College of Engineering and Design, MIT-WPU, VIT Vellore, etc. |
| Fees |
INR 50,000 - INR 8 Lakh |
Up to INR 42,000 |
| Average Salary |
INR 5 - INR 6 LPA |
INR 6.5 LPA |
| Job Profiles |
Social Media Manager, Market Research Analyst, Content Marketer, etc. |
Data Analyst, Data Scientist, Data Analytics Manager, Director of Data Analytics, Chief Data Officer (CDO), etc. |
| Top Recruiters |
BBC Webwise, Pinstrom, Facebook, Google, iStrat and so on. |
Amazon Hub Counter, Accenture, Deloitte, Flipkart, etc. |
Q. Which is better: Digital Science or Social Media Marketing?
A. Digital Science is centred on scientific research and the integration of digital tools into the research process to advance knowledge and collaboration among scientists.
On the other hand, Social Media Marketing is a marketing strategy that leverages social media platforms to achieve marketing and business objectives, such as brand promotion and customer engagement.
Candidates can check the table below to see the key highlights of both courses.
| Particulars |
Digital Marketing |
Social Media Marketing |
|---|---|---|
| Course Levels |
Undergraduate, Postgraduate, Certification, Diploma |
Undergraduate, Postgraduate, Certification, Diploma |
| Entrance Exams |
CAT, MAT, XAT, NMAT by GMAC, CMAT, etc. |
Based on Class 12 marks |
| Top Colleges |
IIM Lucknow, IIM Calcutta, XLRI, Chandigarh University, Parul University etc. |
G D Goenka University, NIIT, Times Pro, etc. |
| Fees |
INR 50,000 - INR 8 Lakh |
INR 500 - INR 1 Lakh |
| Average Salary |
INR 5 - INR 6 LPA |
INR 7 LPA |
| Job Profiles |
Social Media Manager, Market Research Analyst, Content Marketer, Conversion Rate Optimiser, etc. |
Marketing manager, Content marketer, Social Media Manager, etc. |
| Top Recruiters |
BBC Webwise, Pinstrom, Facebook, Google, iStrat and so on. |
Gigde Global Solutions Private Limited, ROI Minds, etc. |
Q. Which is better MBA or Digital Marketing?
A. An MBA offers a comprehensive understanding of various business functions like Finance, Management, Operations, Marketing, etc.
On the other hand, Digital Marketing is focused on marketing strategies in the digital landscape, covering SEO, social media, content creation, analytics, etc.
Candidates can check the table below to see the comparison between the two.
| Particulars |
Digital Marketing |
MBA |
|---|---|---|
| Course Name |
Digital Marketing |
Master of Business Administration |
| Course Levels |
Undergraduate, Postgraduate, Certification, Diploma |
Post Graduation |
| Entrance Exams |
CAT, MAT, XAT, NMAT by GMAC, CMAT, etc. |
CAT, CMAT, XAT, MAH MBA CET, etc. |
| Top Colleges |
IIM Lucknow, IIM Calcutta, XLRI, Chandigarh University, Parul University etc. |
IIM Ahmedabad, IIM Bangalore, IIM Calcutta, IIM Lucknow, IIM Indore, IIM Kozhikode, etc. |
| Fees |
INR 50,000 - INR 8 Lakh |
INR 2 Lakh - INR 27 Lakh and above |
| Average Salary |
INR 5 - INR 6 LPA |
INR 5 LPA - INR 25 LPA |
| Job Profiles |
Social Media Manager, Market Research Analyst, Content Marketer, Conversion Rate Optimiser, SEO Manager/ Professional, PPC Search Manager, Email Marketer |
Finance Manager, Marketing Manager, Sales Manager, Human Resources Manager, etc. |
| Top Recruiters |
BBC Webwise, Pinstrom, Facebook, Google, iStrat and so on. |
Boston Consulting Group, McKinsey, Bain & Co, Morgan Stanley, Citibank, JP Morgan Chase, Amazon, Facebook, Google, Adobe, etc. |
Q. What is the salary of a digital marketer in Delhi?
A. Digital marketer salaries can vary widely based on factors such as experience, skills, industry, company size, and job role. In Delhi, the annual salaries for digital marketers across different levels might look like this:
- Entry-Level: INR 3 - 6 LPA
- Mid-Level: INR 6 - 15 LPA
- Senior-Level: INR 15 - 30 LPA
Q. Can a 12-pass do Digital Marketing?
A. Yes, Digital marketing doesn't have strict educational requirements. Even a 12th-grade pass individual can learn and pursue a career in digital marketing. While formal education can be beneficial, digital marketing is a field where skills, creativity, and practical knowledge often weigh more than degrees. With dedication, a willingness to learn, and hands-on experience, a Class 12-pass individual can certainly build a successful career in digital marketing.
Q. Should BTech students learn digital marketing?
A. Yes, BTech students can greatly benefit from learning Digital Marketing. BTech students can use various online resources, courses, or certifications to learn digital marketing alongside their technical curriculum. This combination of technical prowess and marketing skills can prove invaluable in today's tech-driven job market and in pursuing entrepreneurial ventures.
Q. What should I choose between a competitive exam or digital marketing?
A. Choosing between a competitive exam and digital marketing depends on your career aspirations, interests, and long-term goals.
Competitive exams often lead to specific career paths like government jobs, academia, or specialized fields. Success in competitive exams can offer a well-defined career trajectory. Certain competitive exams offer stability and job security.
On the other hand, Digital marketing skills are versatile and applicable across industries and roles. It equips you with the skills necessary for starting your own business or freelancing. The field evolves rapidly, demanding continuous learning and adaptation to new trends and technologies.
Q. Is Digital Marketing an IT job?
A. No, Digital marketing is not typically considered an IT.
Digital Marketing professionals may use technology tools and platforms in their work, the core of their responsibilities lies in understanding consumer behavior, creating effective marketing strategies, and using various online channels to reach and engage target audiences. Digital marketing often involves skills such as social media management, search engine optimization (SEO), content creation, email marketing, and analytics.
IIT jobs typically involve the development, implementation, and maintenance of technology infrastructure, software, networks, and systems within an organization. IT professionals are responsible for ensuring that an organization's technology functions smoothly and securely.
Q. What is the salary of an MBA in digital marketing?
A. The salary of an individual with an MBA in Digital Marketing can vary based on several factors, including the individual's level of experience, the industry, the specific job role, and the geographical location.
Here's a general idea of salary levels for individuals with an MBA in digital marketing at different experience levels:
- Entry-Level: INR 3 - 5 LPA
- Mid-Level: INR 5 - 10 LPA
- Senior-Level: INR 10 LPA and above
Q. What skills are required for Digital Marketing?
A. Digital marketing encompasses a wide range of skills, covering various aspects of online promotion, customer engagement, and data analysis.
Here's a list of key skills required for a career in digital marketing:
- Search Engine Optimization (SEO)
- Content Marketing
- Social Media Marketing
- Email Marketing
- Data Analysis
- Digital Advertising
- Web Analytics
- Graphic Design
- Video Marketing
- Communication Skills
Q. Which is the best digital marketing institute in Delhi?
A. The best institute can vary based on individual preferences, learning styles, and specific requirements. However, a list of well-known and reputable digital marketing institutes in Delhi that were recognized for their quality training is provided below.
| College Name |
Total Fees (in INR) |
|---|---|
| 66 K |
|
| 6.27 L |
|
| 11.5 L |
|
| 4.2 L |
|
| 10.11 L |
|
| 1 L - 2.6 L |
|
| 6 L |
|
| 8.4 L |
|
| 13.2 L |
Q. Do I need a digital marketing course to start a career in Digital Marketing?
A. While a digital marketing course can be beneficial and provide you with valuable skills and knowledge, it's not always a strict requirement to start a career in digital marketing. The field is dynamic, and there are various paths to enter it.
Ultimately, what matters most is a combination of skills, practical experience, and a willingness to stay updated on industry trends. Digital Marketing is a results-driven field, and employers often value practical skills and real-world experience. If you choose to pursue a Digital Marketing course, ensure that it covers a comprehensive range of topics, includes practical exercises, and keeps pace with industry changes.
Q. Can you go into digital marketing with a marketing degree?
A. Yes, a degree in Marketing can provide you with a solid foundation for entering the field of Digital Marketing. While having a Marketing degree can provide a strong foundation for a career in digital marketing, it's also beneficial to supplement your education with specific digital marketing skills and experiences. This could include taking online courses or certifications in areas such as social media marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and web analytics.
Additionally, gaining hands-on experience through internships, freelance projects, or personal digital marketing initiatives can further enhance your qualifications and make you more competitive in the job market.
Popular Digital Marketing Colleges in India
Popular Private Digital Marketing Colleges in India
Digital Marketing Applications open. Apply Now
Most Popular Courses
Popular Courses
- Discontinued (Aug 2024)- Digital and Social Media MarketingIIM Ahmedabad - Indian Institute of Management
- Services Marketing : Concepts and ApplicationsIIM Bangalore - Indian Institute of Management
- Integrated BBA + MBALPU - Lovely Professional University
- Master of Business Administration (MBA)Graphic Era Deemed to be University
- PGDM in E-BusinessPrin. L. N. Welingkar Institute of Management Development and Research, Mumbai
- Master of Business Administration (MBA)Thiagarajar School of Management
- Post Graduate Diploma in Management (PGDM)New Delhi Institute of Management
- Digital Marketing and AnalyticsIndian School of Business, Hyderabad
- Post Graduate Diploma in Management (PGDM)GIBS Business School
- Post Graduate Diploma in Management (PGDM)Jagdish Sheth School of Management (JAGSoM)
Popular Digital Marketing UG Courses
UG Courses
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229 Colleges
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46 Colleges
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19 Colleges
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13 Colleges
- BCA
11 Colleges
Popular Digital Marketing PG Courses
PG Courses
- MBA/PGDM
243 Colleges
- PG Diploma
65 Colleges
- Executive MBA/PGDM
9 Colleges
- M.J.M.C.
2 Colleges
- M.Sc.
2 Colleges
Popular Exams
19 Dec ' 24 | CAT 2024 result announcement |
3 Dec ' 24 - 5 Dec ' 24 | CAT 2024 answer key challenge |
12 Apr ' 25 | SET 2025: Last date of Registration and fee payment |
25 Apr ' 25 | SET 2025 admit card availability (Test 01) |
5 Jan ' 25 - 10 Jan ' 25 | NMAT 2024 Scheduling Window (second phase) |
5 Jan ' 25 - 10 Jan ' 25 | NMAT 2024 Registration Window (second phase) |
24 Dec ' 24 - 2 Mar ' 25 | MAT 2024 Registration Process PBT (February) |
24 Dec ' 24 - 9 Mar ' 25 | MAT 2024 Registration Process CBT (February) |
Important Exam Dates
| Dates | Upcoming Exam Dates |
|---|---|
Jan '25 - May '25 | SNUET 2025 Application Form TENTATIVE |
Feb '25 - Jun '25 | SNUET 2025 Exam Date TENTATIVE |
Jun '25 - Jul '25 | SNUET 2024 Counselling TENTATIVE |
News & Updates
Student Forum
Anything you would want to ask experts?Answered 3 days ago
Digital marketing and CRM differ in scope and focus, mainly. Digital marketing is a broader practice of utilising all types of channels, from blogs to social media to emails and so on, to promote a brand. CRM tools extract customer data and focus on maintaining relationships with customers. Learning
S
Contributor-Level 9
Answered a week ago
Admission for BBA in Digital Marketing is based on a combination of entrance exam performance and Class 12 scores. Some colleges may also admit students based on their previous higher studies. The admission process typically includes:
- Registration on the official website
- Filling out the application
P
Beginner-Level 4
Answered a week ago
No, math is not a compulsory subject for a Bachelor of Business Administration (BBA) in Digital Marketing. Admission to a BBA in Digital Marketing programme can be through merit or entrance exams. Some common entrance exams include CUET and MIT-WPU CET Entrance Exam.
P
Beginner-Level 4
Answered a week ago
Digital marketing skills are versatile and applicable across industries and roles. It equips you with the skills necessary for starting your own business or freelancing. The field evolves rapidly, demanding continuous learning and adaptation to new trends and technologies.
On the other hand, Social M
K
Beginner-Level 4
Answered a week ago
Yes, candidates can certainly pursue a career in BBA Digital Marketing in India after completing Class 12. Digital Marketing is an inclusive field that does not necessarily require a specific degree to get started.
Candidates can start by enrolling in Digital Marketing UG courses and further opt for
P
Contributor-Level 10
Answered a week ago
BBA in Digital Marketing is a 3-year undergraduate degree programme focusing on all the marketing aspects needed to take your business to the next level. This could be a candidate's best choice if they love the dynamism the market offers and also have a passion for creativity and innovation.
S
Beginner-Level 4
Answered 3 weeks ago
Some of the top digital marketing colleges in Canada include:
- The University of Toronto
- Centennial College
- York University
- Lambton College
- Lawrence College
- George Brown College
- University of Winnipeg
- University of Saskatchewan
- The University of British Columbia (UBC)
- Bow Valley College
- Douglas College
From cert
A
Beginner-Level 4
Answered 3 weeks ago
Yes, it may be worthwhile to pursue a career in digital marketing in Canada. Canada has a booming digital economy, and an increasing number of companies are realising the value of having an online presence and using digital marketing techniques. In addition, Canada's robust economy, multicultural s
Y
Beginner-Level 4
Answered 4 weeks ago
To pursue an MBA in Digital Marketing at SRM School of Management, you must meet the following eligibility criteria:
- Educational Qualification: A Bachelor's degree in any discipline with a minimum aggregate of 60%.
- Entrance Exam: Admission is through the SRM Joint Entrance Examination for Management (
S
Contributor-Level 10
Answered 4 weeks ago
The best way to start your career in HR is to get into recruitment. Consider joining a mid sized recruitment firm & get your hands dirty with everything to do with recruitment - Sourcing, screening, selling the job, client coordination. Do not settle for mediocrity in recruitment. Go that extra mile
S
Contributor-Level 9
Answered a month ago
The MBA in Digital Marketing programme at Sanskriti University gives students the skills and information they need to develop successful digital marketing strategies. Some of the career opportunities available after completing the course are:
- Market Research Analyst
- Brand Manager
- Sales Manager
- Public R
A
Contributor-Level 6
Answered a month ago
Delhi NCR has the highest number of MAB in Digital Marketing colleges in India. The table below shows the region-wise distribution of the best colleges for MBA in Digital Marketing in India along with their names and number of colleges:
Locations | Number/Names of Colleges |
|---|---|
Delhi/NCR | 28 (IMT Ghaziabad, Amity Business School, JK Business School, etc.) |
Pune | 26 (Symbiosis Institute of Digital and Telecom Management, School of Management, MIT WPU, BITS Pilani, etc.) |
Bangalore | 19 (CMS Business School, Jagdish Sheth School of Management, School of Management, Presidency University, etc.) |
Mumbai (All) | 14 (Prin. L. N. Welingkar Institute of Management Development and Research, ITM Business School, NAEMD, etc.) |
Kolkata | 12 (JIS University, IQ City United World School of Business, Bengal Institute of Business Studies, etc.) |
T
Contributor-Level 10
Answered a month ago
The table below shows the best government colleges for an MBA in Digital Marketing in India along with their total tuition fee and their seat intake:
Public/Government Colleges | Total Tuition Fee/Seat Intake |
|---|---|
INR 10 lakh Seats: 510 | |
INR 4 lakh Seats: 150 | |
INR 3 lakh Seats: 2,080 | |
INR 10 lakh Seats: 90 |
T
Contributor-Level 10
Answered a month ago
The table below shows the average placement package offered by top recruiters who participated in top MBA in Digital Marketing colleges in India:
College Names | Annual Average Package | Top Recruiters |
|---|---|---|
INR 7 LPA | Infosys, L&T, Amazon, HCL, IBM, TCS, ICICI Bank, etc. | |
| Thiagarajar School of Management Placements | INR 8 LPA | Amazon, Honeywell, Deloitte, KPMG, Airtel, EY, TCS, etc.. |
| New Delhi Institute of Management Placements | INR 12 LPA | Tech Mahindra, Infosys, Genpact, Colgate, Accenture, Spicejet, etc.. |
INR 16 LPA | Deloitte, CRISIL, Amazon, HDFC Bank, Relaince Retail, etc. | |
INR 8 LPA | Volvo, Goldman Sachs, PayPal, Zscaler, Genpact, etc. |
T
Contributor-Level 10
Answered a month ago
To determine the worth of joining the top MBA in Digital Marketing colleges in India, you need to go through its ROI. Listed below are some colleges along with their tuition fees and average placement package:
College Names | Total Tuition Fee | Annual Average Package |
|---|---|---|
INR 10 lakh | INR 7 LPA | |
| Thiagarajar School of Management MBA | INR 11 lakh | INR 8 LPA |
| New Delhi Institute of Management MBA | INR 12 lakh | INR 12 LPA |
INR 10 lakh | INR 16 LPA | |
INR 7 lakh | INR 8 LPA |
T
Contributor-Level 10
Answered a month ago
It is estimated that joining the top Digital Marketing MBA colleges in India can be expensive as most colleges have tuition fees of more than INR 5 LPA. However, there are some affordable colleges having tuition fees of less than INR 1 Lacs are mentioned below:
| Low-cost MBA Colleges | Tuition Fee |
|---|---|
| Indira Institute of Management - IIMP | INR 30,000 |
| IndSearch Institute of Management Studies and Research, Law College Road Campus | INR 40,000 |
| NIILM University | INR 68,000 |
| NIILM0 University | INR 90,000 |
| St.Mary's Group of Institutions, Guntur | INR 54,000 |
T
Contributor-Level 10
Answered a month ago
IMT Ghaziabad emerged as the top Digital Marketing MBA colleges in India followed by other colleges. Listed below are some colleges along with their NIRF ranking os past three years:
College Names | NIRF 2022 | NIRF 2023 | NIRF 2024 |
|---|---|---|---|
44 | 38 | 35 | |
40 | 36 | 36 | |
34 | 32 | 38 | |
65 | 65 | 59 | |
68 | 73 | 84 |
T
Contributor-Level 10
Answered a month ago
There are about 200+ best MBA in Digital Marketing colleges in India. Of these, 158 colleges are privately owned and 7 colleges are owned by public/government entities. CAT, MAT, XAT, CMAT, and ATMA are some of the main accepting entrance exams in top MBA colleges in Digital Marketing in India. Lov
T
Contributor-Level 10
Answered a month ago
Yes, you can pursue an MBA and an Online Certificate in Digital Marketing simultaneously. Many universities and online platforms offer flexible programs that allow you to manage both at the same time.
Here are a few tips to help you balance both:
1. Time Management: Create a schedule that allows you
A
Contributor-Level 8
Answered a month ago
You will learn how to create effective advertisements, target specific audiences, and enhance their social media marketing strategies. Till now, more than 5690 students have already enrolled for the workshop.
A
Contributor-Level 9
Answered a month ago
Yes, Moople Institute of Animation and Design, Dunlop offers BBA in Digital Marketing for 4 years. The Institute provides complete training and placement support to the students. After successful course completion, candidates are assured with 100% placement with top companies such as Colors, Red Chi
A
Contributor-Level 10
Answered a month ago
The duration of Jaipur National University Dubai campus BBA Digital Marketing is 3 years. The course fee is AED 25,000 (Around INR 5.7 L) and the registration fee is AED 1,500. Make sure to check the monthly living expenses as well.
Contributor-Level 10
Answered a month ago
Some of the USPs of Jaipur National University BBA Digital Marketing are given below:
- This course is designed to meet the ever-evolving demands of the Digital Marketing industry
- Students can gain hands-on experience through internships, live projects, and collaborations with leading digital marketing
Contributor-Level 10
Answered 2 months ago
Yes, an MBA can be beneficial for a career in Digital Marketing, but whether or not it's the right choice for you depends on your individual goals and circumstances. Here are some ways in which an MBA can benefit a career in Digital Marketing:
- Broad Business Knowledge: MBA programs typically provide
P
Contributor-Level 10
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