What is Digital Marketing?: Course Fees 2025, Subjects, Top Colleges, Admissions

The most well-chosen Digital Marketing degrees are a BBA in Digital Marketing and an MBA in Digital marketing.

Candidates can check the table below to see the key highlights of both courses.

Note: This information is sourced from different sources and may vary.

Digital Marketing degree is an educational programme or training that teaches the individuals principles, strategies and skills required for successful marketing in the digital world. A Digital Marketing degree involves the study of promoting products, services or even brands through online channels and it has become a crucial aspect of modern business and marketing strategies.
The Digital Marketing degree is designed to provide participants with a comprehensive understanding of Digital Marketing concepts, tools and techniques for their career in the vast and growing field of Digital Marketing.

If you're exploring digital marketing seriously, you should definitely look into Amquest Education's program. A friend of mine enrolled there and found it to be super practical especially the live campaign work and placement guidance.

The course typically covers essential modules like SEO, social media marketing, Google Ads, content creation, email marketing, analytics and more. What's hel [pful is how it's structured for beginners so even if you are starting from zero, you won't feel lost. Most courses are around 3-6 months long, with weekend and weekday batches available.

The freal advantage is the hands-on approach and mentorship, which you won't always get in generic online tutorials. You also get to build a portfolio by the end, which is useful when applying for internships or entry level roles.

Admission for BBA in Digital Marketing is based on a combination of entrance exam performance and Class 12 scores. Some colleges may also admit students based on their previous higher studies. The admission process typically includes: 

• Registration on the official website 
   
• Filling out the application form 
   
• Appearing for the exam
   
• Counseling, which usually includes GD+PI

There are Various Entrance Exams that are conducted at national and university level each year for MBA in Digital Marketing. Below is the list of exams that you can consider giving to take admission into MBA in Digital Marketing:

• CAT (Common Admission Test): Required by IIMs and other top B-schools
• XAT (Xavier Aptitude Test): For XLRI and other institutes
• CMAT (Common Management Admission Test): Conducted by NTA
• MAT (Management Aptitude Test): Accepted by many tier-2 and tier-3 B-schools
• NMAT: For NMIMS and other partner institutions
• SNAP: For Symbiosis institutes
• GMAT: For international MBA programs and some Indian schools like ISB

Yes, CAT syllabus is difficult to crack if you do not have enough time. There are three subjects in CAT- VARC, DILR and Quantitative Aptitude. Most of the candidates find RC passages tough to crack. In Quants, Arithmetic, Algebra and Geometry pose significant challenge during preparation. In DILR, Reasoning questions often turnout to be tricky and confusion.

No, there is no upper age limit to pursue an MBA in Digital Marketing course in India. However, some entrance exams may have set minimum age restrictions such as ATMA exam that requires the students to be 21 years at the time of exam. You can always visit official websites of entrance exam conducting bodies to get full-fledged information about the age and other eligibility criteria to avoid any confusion.

There are various reasons to pursue a career in online marketing, or digital marketing as this course's relevance has been increasingly growing due to the boom in online marketing practices post covid era. In the coming section, we will talk about a few advantages of a BBA in Digital Marketing, and why pursuing it could be your best career decision:

1. Growing demand for skilled Digital Marketers: Digital Marketing is one of the fastest-growing professions in the 21st century. Digital Marketing expenditure of the market in 2018 totaled around $283 billion in 2018 and is expected to rise to $500 billion by 2025.

2. Diversity in Job Profiles: There are different job functions and a plethora of job roles one can take after BBA Digital Marketing including PR Specialist, SEO Expert, Social Media Manager, and Digital Marketing Manager.

3. Well-paying Jobs: If you are skilled and qualified you can easily make Lacs of money even in your early career phase because there is a dire need for skilled digital marketers around the world.

4. Room for Advancement: Due to the massive growth the Digital Marketing sector is achieving there are plenty of chances to advance in your career rapidly.

5. Freelancing Opportunities: One can choose to have their own business or use their skillset to work as a freelancer for different clients providing them flexibility and allowing them to achieve work-life balance in their life. Further, one can choose their desired specialisation like social media marketing, or SEO to work remotely.

Yes, Most of the modern syllabus of BBA Marketing have Digital Marketing, SEO, Social Media Marketing, Google Ads, and E-commerce strategies as core or elective subjects. Many colleges also encourage students to get external certifications (like Google, HubSpot, Meta Blueprint).

About Basic Digital Marketing Course:

Course Covers

- Digital marketing fundamentals

- SEO, PPC, social media, and email marketing

- Digital marketing analytics and strategy

Format

- Online classes or self-paced learning

- Assignments and projects for practical experience

Duration and Fees

- 2-6 months, fees vary (5,000 - 50,000+)

Certification

- Certificate of completion, optional industry-recognized certification

Prerequisites

- Basic computer skills, no prior digital marketing experience needed

7 pieces or 7 P's of Digital Marketing refer to all those digital elements that are firm uses to pursue its marketing objectives. The 7 P's Include the following:

• Product
• Price
• Place
• Promotion
• People
• Physical Evidence
• Process

Search Engine Optimization (SEO), Social Media Marketing (SMM), Email marketing and a lot more. You can do the basic course for digital marketing by Google for free and get the certification from Google. Search for digital marketing course by Google in Google and go to digitalgarage website. by Google your all doughts will be cleared there.

If you want to do MBA then I say yes that you need to be good in maths because if you want a good college then you need to take exams like CAT, MAT etc. which are solely based on quntative and aptitude skills. When you get admission in MBA Digital Marketing then you study subjects like Economics, Business Stats etc. which are again solely dependent on maths.

No, there aren't any online MBA in Digital Marketing colleges in India that are owned by the government. However, students can study at various private colleges that provide quality education at an affordable fee.

There are many colleges in India where students can study Digital Marketing at various course levels. Some of the best Digital Marketing colleges in India include IIM Bangalore, XLRI Xavier School of Management, IIM Calcutta, IIM Indore, IIM Rohtak, IIM Raipur, etc.

There are many ways by which you can start Digital  marketing course :

• Udemy course
• Youtube free course
• Certification course like Coursera, Google and all.
• Diploma in E-business or Marketing.

Students can take a look at the table below to learn about the number of colleges that provide an online MBA in Digital Marketing from colleges in India at various course fee ranges.

Disclaimer: This information is sourced from the official website and may vary.

Digital marketing is the hottest skill in today business promotion. As many as business owners investing their marketing budget on digital marketing the demand for the skilled digital marketing professional is high now.

On the basis of survey reports and experts prediction I could say that there will be a higher scope with digital marketing career. Find more stats here. Here are some reasons why Digital Marketing is a rewarding and exciting career in today market. Digital marketing has been the buzzword in the Indian job market.

This industry is expected to generate more than 20 Lacs jobs by the year 2030. Hence the future of a career in this industry definitely looks promising. As per the basics of economics when the demand exceeds supply, the price increases. As thedigital marketing skill sets not easily available in the market, people having experience in this field will definitely have an upper hand during salary negotiations.

Companies arewilling to pay a premiumfor experienced and certified professionals know their job inside out. To become digital marketing expert, one does not need an engineering degree or a technical background. Students from any stream can take a course in digital marketing to understand its nuances.

The top recruiting companies that hire students from some of the top Digital Marketing colleges in India are listed in the table below:

Disclaimer: This information is sourced from the official website and may vary.

Digital marketing has various categories such as content marketing, email marketing, search engine optimization (SEO), social media marketing, affiliate marketing, pay-per-click (PPC), mobile marketing, and influencer marketing, etc. All these categories offer very good returns to the employees and have great significance in their respective fields. If we talk about the top-paying categories, search engine optimization (SEO) and search engine marketing (SEM) are often cited as among the highest-paying, due to their high demand and the significant impact they have on business growth. Although, you should always choose your category based on your interest only so that you can get maximum output.

Following is the list of salaries in fields after completing Digital Marketing Course:

• An entry-level digital marketing salary for a Search Engine Optimization Specialist with less than 1-year experience is an average of INR 1,76,578 per annum in India.
• An average salary of an entry-level PPC Analyst with less than 1 year of experience is around INR 3 Lacs per annum in India. 
• An entry-level digital marketing salary of a Web developer with less than one year of experience is 2 Lacs per year in India.
• An entry-level digital marketing salary for a Social Media Marketing Specialist with less than 1 of year experience can expect to earn an average of INR 2,52,444 in India.
• An entry-level digital marketing salary for a Search Engine Marketing Specialist with less than 1-year experience is an average of INR 2,80,000 per annum in India.
• An average entry-level digital marketing salary for a Data Analyst is INR 3 lakhs in India.
• An entry-level Paid Media specialist can expect a salary of INR 3 Lacs per annum, in the beginning, further your salary will increase as per your experiences and expertise.
• The average salary of a Digital Marketing Manager (entry-level) is INR 5,48,755 per annum in India.
• An average salary of an entry-level Marketing Automation Manager with less than one year of experience is INR 4 Lacs per year in India.
• An entry-level digital marketing salary of a Content Marketing Manager is expected to be an average of INR 4,79,323 in India.

There are various reasons to pursue a career in online marketing, or digital marketing as this course's relevance has been increasingly growing due to the boom in online marketing practices post covid era. In the coming section, we will talk about a few advantages of a BBA in Digital Marketing, and why pursuing it could be your best career decision:

1. Growing demand for skilled Digital Marketers: Digital Marketing is one of the fastest-growing professions in the 21st century. Digital Marketing expenditure of the market in 2018 totaled around $283 billion in 2018 and is expected to rise to $500 billion by 2025.

2. Diversity in Job Profiles: There are different job functions and a plethora of job roles one can take after BBA Digital Marketing including PR Specialist, SEO Expert, Social Media Manager, and Digital Marketing Manager.

3. Well-paying Jobs: If you are skilled and qualified you can easily make Lacs of money even in your early career phase because there is a dire need for skilled digital marketers around the world.

4. Room for Advancement: Due to the massive growth the Digital Marketing sector is achieving there are plenty of chances to advance in your career rapidly.

5. Freelancing Opportunities: One can choose to have their own business or use their skillset to work as a freelancer for different clients providing them flexibility and allowing them to achieve work-life balance in their life. Further, one can choose their desired specialisation like social media marketing, or SEO to work remotely.

The average placement salary of a Digital Marketing graduate varies depending on skills, knowledge, academic background, college reputation, job role, etc. However, the following table provides an average placement salary for students who have completed Digital Marketing courses from some of the top colleges in India:

Disclaimer: This information is sourced from the official website and may vary.

Digital marketing skills are versatile and applicable across industries and roles. It equips you with the skills necessary for starting your own business or freelancing. The field evolves rapidly, demanding continuous learning and adaptation to new trends and technologies.

On the other hand, Social Media Marketing is a marketing strategy that leverages social media platforms to achieve marketing and business objectives, such as brand promotion and customer engagement.

Candidates can check the table below to see the key highlights of both courses.