Updated on Mar 6, 2025 10:34 IST
Jaya Sharma

Jaya SharmaAssistant Manager - Content

Google Analytics 4, is the latest version of Google's web analytics service. It's a tool that helps website owners understand how visitors are interacting with their site. The Google Analytics SDK provides developers with an easy-to-use framework to incorporate analytics capabilities into their iOS and Android apps. By utilizing the SDK, app owners can gain valuable insights into user engagement, app performance, and other metrics that help them make data-driven decisions to improve their apps and enhance the user experience.

google analytics

About Google Analytics

Imagine you own a physical store. You'd naturally want to know how many people come into your store, what products they look at, what they buy, and perhaps even what they say about your store to their friends. GA4 is like a super observant store manager who keeps track of all this information for a website.

  1. Visitor Count: GA4 can tell you how many people visit your website, just like a store manager would know how many people walked into the store.
  2. Behavior Tracking: It observes what pages your visitors look at (like what products people are looking at in a store), how long they stay (how long they spend browsing around), and what they interact with (like what products they pick up for a closer look).
  3. Purchases: If you're selling something on your website, GA4 can track what items visitors add to their cart and purchase, similar to a store manager keeping track of sales.
  4. Marketing Insights: GA4 can also tell you where your visitors came from, whether they clicked on a link in a Google search, followed a link from another website, or came from a social media post. This is like knowing if people saw an ad for your store, were referred by a friend, or just walked by and decided to come in.
  5. User Journey: One of the new features of GA4 is its ability to track a user's journey across devices. So if a person first visits your website on their phone and later on their laptop, GA4 can recognize that it's the same person. It's like a store manager who recognizes a customer whether they come in during the morning jog or an afternoon shopping trip.

In a nutshell, GA4 provides valuable insights that can help you understand your visitors better, improve your website, and ultimately, grow your business.

Feature

` Analytics

GA4

Example

Data Model

Session-based model.

Event-based model.

In UA, a session starts when a user visits your site and ends after 30 minutes of inactivity. In GA4, instead of sessions, every action a user takes (like page views, button clicks) is logged as an individual event.

Cross-Platform Tracking

Separate properties for web and app tracking.

Unified tracking for both web and app.

In UA, you'd need to create separate properties to track a website and a mobile app. In GA4, you can track both in the same property.

User ID

User ID needs to be manually set up.

Automatic tracking of users across devices.

In UA, you'd need to manually set up User ID to track a user across devices. GA4 does this automatically.

Events

Limited to predefined categories, actions, labels, and values.

Flexible event tracking.

In UA, event tracking might be: Category (Videos), Action (Play), Label (Product Video). In GA4, you can define any event, like 'video_play', without needing a category or label.

Conversion Tracking

Limited to 20 goals per view.

No limit on conversion events.

In UA, you can only set up 20 goals (like form submissions or purchases) per view. In GA4, you can set up unlimited conversion events.

Reporting

Standard reports with limited customization.

More flexible and customizable reporting.

In UA, you have standard reports like Audience, Acquisition, Behavior. In GA4, you can create custom reports based on any metric or dimension.

Machine Learning

Limited machine learning capabilities.

Advanced machine learning capabilities.

In GA4, machine learning can predict future actions, like churn probability or purchase probability, which are not available in UA.

Privacy

Less focus on user privacy.

More privacy-centric.

GA4 is designed with future privacy regulations in mind, offering features like data deletion requests and consent mode, which are not as robust in UA.



How Google Analytics uses SDK to gather data from ios and Android app?

Google Analytics collects usage and behavior data for your web app. The SDK logs two primary types of information:

  • Events: What is happening in your app, such as user actions, system events, or errors.
  • User properties: Attributes you define to describe segments of your user base, such as language preference or geographic location.

Google Analytics uses SDKs (Software Development Kits) for gathering data from iOS and Android apps. Here's how it works:

  1. Integration: App developers integrate the Google Analytics SDK into their iOS or Android app by adding the necessary code libraries provided by Google. This integration allows the app to send data to the Google Analytics servers.
  2. Data Collection: The Google Analytics SDK collects various types of data from the app, such as user interactions, screen views, events, and custom dimensions/metrics. It also automatically collects device-related information, such as the operating system version, device model, and app version.
  3. Tracking Code: Within the app's code, developers include specific tracking code snippets provided by the Google Analytics SDK. These code snippets generate tracking requests, which are sent to the Google Analytics servers whenever a user interacts with the app or triggers a tracked event.
  4. Data Transmission: When a tracking request is generated, the Google Analytics SDK collects the relevant data and packages it into a payload. This payload is then sent to the Google Analytics servers over an internet connection, typically through HTTP or HTTPS protocols.
  5. Data Processing: Upon receiving the payload, the Google Analytics servers process the data and store it in the associated Google Analytics property. The servers analyze and aggregate the collected data to generate meaningful insights and reports for the app owners.
  6. Analytics Reports: App owners can access the analytics reports through the Google Analytics web interface or the associated Google Analytics APIs. These reports provide valuable information about user behavior, app performance, user demographics, and other key metrics.

Courses on Google Analytics That Can Be Useful For Learners

While there are many online Google Analytics courses, some of the popular ones are mentioned below:

Course Name

Description

Advanced Google Analytics course + 77 practical questions Get certificate

This UDEMY course covers slightly advanced Google Analytics topics such as assisted conversions, attribution, and custom reports. It is designed for Google Analytics users who already have some understanding of the interface. The course aims to teach how regular expressions can save time and automate reports, how events work, and how attribution functions beyond traffic sources. It will also cover concepts like top conversion paths, scopes, custom dimensions and metrics, alerts, calculated metrics, custom channel grouping, and automation in Google Sheets.

Google Analytics 4 (GA4) Certification. How to Pass the Exam

This UDEMY course provides a step-by-step guide to passing the Google Analytics 4 (GA4) Certification Exam. It is designed for digital specialists, web analytics specialists, SEO specialists, and freelancers. The course aims to help learners master key GA4 terms and concepts, understand GA4 settings, utilize tags and events for data collection, track important metrics, navigate the GA4 interface, and gain insider tips and sample questions for the certification test.

Google Analytics 4 (GA4) Essential Training

This Linkedin Learning course aims to equip individuals with the foundational knowledge and skills needed to effectively use Google Analytics 4. It explains how to use Google Analytics to measure traffic, conversions, ad performance, ROI, and to identify how people use a website. The course covers out-of-the-box functionality, from account creation to reporting fundamentals, and explains how to glean insights from available data.

Google Analytics Certification: Become Certified & Earn More

This UDEMY course aims to help individuals become Google Analytics Certified to advance their careers, attract clients, and improve their marketing skills. It is for anyone wanting to thrive in a data-driven economy, recent graduates, SEO & PPC specialists, marketing professionals, website owners, and agencies. The course aims to help learners pass the Google Analytics Certification exam, gain a professional-level understanding of Google Analytics, and promote their certification.

Google Data Analytics Professional Certificate

This Coursera certificate program is designed to help career changers, beginners, and business professionals worldwide gain essential data skills. It aims to provide professional-level training from Google, demonstrate proficiency through portfolio-ready projects, and qualify individuals for job titles like Data Analyst. The program covers key analytical skills such as data cleaning, analysis, and visualization, and tools like spreadsheets, SQL, R programming, and Tableau.

Table of content
  • Popular Google Analytics Colleges in India
  • Popular Private Google Analytics Colleges in India
  • Popular Google Analytics Specializations
  • Most Popular Courses

Popular Google Analytics Colleges in India

Following are the most popular Google Analytics Colleges in India. Learn more about these Google Analytics colleges (Courses, Reviews, Answers & more) by downloading the Brochure.
12 Courses
1.32 L - 33 L
20 - 34.41 LPA
12.05 L
4.1
75 K - 6.35 L
4.0
Ranked #3 Private University in India. Placement with Fortune 500 Companies
5.15 L - 10.75 L
4.5

Business & Management Studies Applications open till Aug 31, 2026. Apply Now

3 Courses
6.93 L - 24.2 L
26.04 LPA

Business & Management Studies Applications open till Nov 20, 2025. Apply Now

22 Courses
2.4 L - 26.5 L
32.61 - 33.1 LPA

Popular Private Google Analytics Colleges in India

1 Course
10.5 L
3.9

Business & Management Studies Applications open. Apply Now

50 K - 18.25 L
7 - 9.1 LPA

Business & Management Studies Applications open till Oct 15, 2025. Apply Now

6 Courses
1.71 L - 3.96 L
3.8
1.26 L - 7.6 L
4.1

#32 NIRF

8.07 L - 15.69 L
4.8 LPA
75 K - 6.35 L
4.0
Ranked #3 Private University in India. Placement with Fortune 500 Companies

Popular Google Analytics Specializations

Following are the most popular Google Analytics Specializations . You can explore the top Colleges offering these Specializations by clicking the links below.

Popular Specializations

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