Growth Hacking offered by The GrowthSchool Way
Growth Hacking at The GrowthSchool Way Overview
Duration | 8 weeks |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
Growth Hacking at The GrowthSchool Way Highlights
- Earn a certificate after completion of the course
- Weekly Live Q&A Sessions
- Weekly masterclass by Industry Experts
Growth Hacking at The GrowthSchool Way Course details
- Marketers
- Coaches & Trainers
- Students
- Product Managers
- Freelancers
- Entrepreneurs
- Fundamentals of Growth Hacking
- Building a Kickass Landing Page that converts
- Customer Acquisition & Marketing that works
- Understanding various Acquisition and Retention Channels
- Customer Lifecycle and Advanced Email Marketing
- Understanding User Onboarding, Virality and Growth Loops
- This course will dive deep into the world of growth hacking, a strategic approach to marketing and business development that focuses on scalable and innovative tactics
- In this course students will be armed with the knowledge and skills to revolutionize your approach to business growth
Growth Hacking at The GrowthSchool Way Curriculum
Fundamentals of Growth Hacking
Understanding the fundamentals
Growth Hacking framework
JTBD Framework & Building a persona
Psychographics vs Demographics
OPN Deep dive
Finding competitors
Understanding competitor channels
Piggybacking on competitors data
Projects you'll be doing
Pirate Funnel Mapping
JBDT building for a brand
Build a persona for a brand
Competitor report
Building a Kickass Landing Page that converts
Symmetric Messaging
Copywriting – LIFT model
Building a kickass landing page
Hard vs Soft Data
UTM setup Building a tracking plan
Headline & LP testing
Speed tracking and optimization
Eye-tracking test
Usability test
Projects you'll be doing
Build your landing page by writing copy using the LIFT method
Integrate GA, Pixel, and other tracking codes using GTM
Setup parameters for 4 channels & a basic tracking plan
Perform all the tests on the landing page and optimize the landing page based on test results
Customer Acquisition & Marketing that works
Understanding Data
Google Analytics
Understanding user behavior using recordings
User Feedback
Heatmap analysis
Conversion Rate optimization based on learnings
Landing page experimentation
Symmetric Messaging Experimentation
Projects you'll be doing
Google Analytics hunt
Aggregate all the feedback and document them on a notion doc
Make changes on the landing page based on new learnings
Perform an A/B test
Perform a personalization experiment
Growth Hacking at The GrowthSchool Way Faculty details
Other courses offered by The GrowthSchool Way
Student Forum
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Growth Hacking at The GrowthSchool Way Contact Information
145, 5th Main Rd, Sector 6, HSR Layout, Bengaluru.
Bangalore ( Karnataka)