MICA - MICA - Executive Certificate Programme in Strategic Communication with Storytelling offered by TimesPro
- Private Institute
- Estd. 2013
MICA - Executive Certificate Programme in Strategic Communication with Storytelling at TimesPro Overview
MICA - Executive Certificate Programme in Strategic Communication with Storytelling
at TimesPro
Equip with the ability deliver compelling narratives that drive engagement, influence perceptions and achieve business success
Duration | 7 months |
Total fee | ₹1.10 Lakh |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
MICA - Executive Certificate Programme in Strategic Communication with Storytelling at TimesPro Highlights
MICA - Executive Certificate Programme in Strategic Communication with Storytelling
at TimesPro
- Earn a Certificate and Executive Education Alumni from MICA
- Fee payment can be done in instalments
- Hands-on projects on business problems to demonstrate skills
- Online instructor-led sessions by industry experts
- Focus on real business use cases
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MICA - Executive Certificate Programme in Strategic Communication with Storytelling at TimesPro Course details
MICA - Executive Certificate Programme in Strategic Communication with Storytelling
at TimesPro
Skills you will learn
Who should do this course?
- Essentially anyone and everyone who works with brands or is trying to create their own brand identity. Specifically, focus on:
- Business owners
- Start-up Founders
- Marketers & Brand Manager
- Content Creators
- Internal Communication Managers
What are the course deliverables?
- Spanning a journey over 7 months, participants will learn the skills and frameworks necessary to understand
- How storytelling works across different media
- How different audiences operate and receive communicative material across different cultural contexts
- How brands personify themselves and how people ?brandify? themselves
- At the end of this course, participants will be able to leverage storytelling in their own lives and for their own individual professional purpose, be it within the frameworks of organisations, marketing, advertising, corporate communications, leadership, or personal branding.
More about this course
- In an over-messaged but under-communicated digital world characterised by too much information and too many brands, only those who can tap into the power of persuasive, impactful, and purposive stories, and narratives, stand out. That is why storytelling is one of the most powerful competencies across business functions.
- Course timing: Saturdays 4:00 p.m. to 7:00 p.m.
MICA - Executive Certificate Programme in Strategic Communication with Storytelling at TimesPro Curriculum
MICA - Executive Certificate Programme in Strategic Communication with Storytelling
at TimesPro
Strategic communication
Module 1: Strategic Communication Context Setting & Semiotic Lens
Module 2: Understanding Audience, Consumers, Context
Module 3: Paying Attention to Content
Module 4: Platforms & Channels
Leveraging strategic communication for storytelling: for the organisation
Module 5: Role of Storytelling in Strategic Communication
Module 6: Integrating Marketing through Storytelling
Module 7: Building Next-Generation Leaders with Storytelling
Leveraging strategic communication for storytelling: for self
Module 8: Personal Branding & Storytelling
Hands-on projects & assesments
Module 9: Live Case Check-Ins
Module 10: PR & Corporate Communication
Module 11: Assessments and Evaluations
MICA - Executive Certificate Programme in Strategic Communication with Storytelling at TimesPro Faculty details
MICA - Executive Certificate Programme in Strategic Communication with Storytelling
at TimesPro
Prof. Sukaran Thakur
A Marketing & Business Law graduate with experience across Beauty, Apparel and Hospitality Sector; Sukaran, a MICA Alumnus, has previously worked with L’Oréal India and ITC Ltd across Brand Management roles for Giorgio Armani, Ralph Lauren, YSL, Diesel, Lancôme, Kiehl’s and Wills Lifestyle
Prof. Pooja Thomas
A TED-X speaker and a recipient of the AICTE Dr. Pritam Singh award for excellence in management education, Pooja Thomas has a PhD from IIT Gandhinagar and M.Phil (with distinction) from University of Delhi.
MICA - Executive Certificate Programme in Strategic Communication with Storytelling at TimesPro Entry Requirements
MICA - Executive Certificate Programme in Strategic Communication with Storytelling
at TimesPro
Eligibility criteria
- Education: Diploma (10+2+3)/Graduates/postgraduates with minimum 50% marks
- Experience: Minimum 2 years of work experience
- Proficiency in English is mandatory
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MICA - Executive Certificate Programme in Strategic Communication with Storytelling
at TimesPro
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at TimesPro
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MICA - Executive Certificate Programme in Strategic Communication with Storytelling at TimesPro Contact Information
MICA - Executive Certificate Programme in Strategic Communication with Storytelling
at TimesPro
Address
18th floor, F Wing, Lotus Corporate Park, Off Western Express Highway
Mumbai ( Maharashtra)
Phone
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