Advanced Mobile Marketing Certification Training
4.5 /5- Offered bySimplilearn
- Private Institute
- Estd. 2010
Advanced Mobile Marketing Certification Training at Simplilearn Overview
Duration | 6 months |
Total fee | ₹14,097 |
Mode of learning | Online |
Schedule type | Self paced |
Difficulty level | Beginner |
Credential | Certificate |
Future job roles | AngularJS, Animation, Equity Research, Agile scrum, Corporate finance |
Advanced Mobile Marketing Certification Training at Simplilearn Highlights
- Earn a certificate of completion from Simplilearn
- Gain expertise on widely used skills like Mobile marketing, App marketing, Mobile advertising
Advanced Mobile Marketing Certification Training at Simplilearn Course details
- Graduates
- Freelancers
- Digital marketing professionals
- Business development professionals
- Aspiring marketing professionals
- 25+ Hours of High Quality e-Learning Content
- Downloadable Workbooks and Exercises
- Topics on Mobile Advertising and Search, Measurement and Analytics
- Course Completion Certificate
- Online Progress Quiz
- Practice Tests
- Comprehensive and Up-to-Date Content
- A vital marketing strategy showcasing the future of marketing, Mobile Marketing Certification enlightens how the mobile channel can be used as a medium for marketing communication. It is on or with a mobile device rendering customers with time and customized information that encourages ideas, goods and services. Mobile marketing comprises of ads that show on tablets, smartphones and other mobile devices. A marketer who can leverage mobile with the volatile growth will certainly attract the audience. This advanced marketing course will aid individuals to gain knowledge on using the mobile medium as a means of communication.
Advanced Mobile Marketing Certification Training at Simplilearn Curriculum
Introduction to Mobile Marketing
Introduction to Mobile Marketing
Overview
Introduction
What Is Mobile Marketing?
Mobile Is Key Ingredient
What Mobile Marketing Is & Isnt
Mobile Marketing & Mobile Advertising
Mobile Marketings Role
Activities Passive to Interactive
Work Harder and Be Measurable
Adds Location, Time, Context
Mobile and Radio
Mobile and Television
Mobile and Print
Mobile and Online
Mobile and Other Digital Efforts
Who Is on Mobile
Users Expectations
Thank You
Understanding Mobile Devices
What Mobile Device is Right for You?
Overview
Introduction
Overview of Devices
Feature Phones
Example CocaCola
Is a Feature Phone Right for You?
Example True Blood
Should You Market via Smartphones?
Whats your Strategy?
Example Macys
What Phone is Right for You?
Phablets
Are They All Equally Effective?
How do People Shop or Buy?
Responsive Design
Marrying Marketing Components
How to Pull it Off
Thank You
Lessons
Quiz
Core Product and Service Offerings
Campaign Delivery Options SMS & MMS Messaging
Overview
Introduction
What Is Messaging?
Types of Messaging
SMS Marketing
SMS Response Solicited
Cases for SMS Program
What is OptIn?
Other Terms to Know
Messaging Rules
Language for a Campaign
Premium Messaging Rules
Free Messaging Rules
MMS Defined
MMS Example
Push Messages Defined
Push Messaging Rules
Push Messaging Example
Why to Employ Messaging
Thank You
Campaign Delivery Options Mobile Applications
Overview
Introduction
Define a Mobile Application
Most Popular Apps
App Examples
Why Use an App?
Why Wouldnt a Marketer Use an App
Cost of Mobile Apps
Metrics
How to Get Started
Publishing an App
Thank You
Campaign Delivery Options Mobile Websites
Overview
Introduction
Mobile Web Defined
Types of Internet Sites
Elements of a Great Mobile Website
Cost
Metrics
Advertising on a Mobile Website
Thank You
App Marketing
Overview
Introduction
Defining Mobile Apps
Most Popular Apps
Why Use an App?
Confirm Interest
Two Types of Apps
Building a Native App
Building a Web App
Marketing the App
Facebook App Ads
Advertising via AdWords & Twitter
Earned Media
App Store Rankings
Analytics & Improvement
Key Takeaways
Lessons
Quiz
Supplemental Mobile Products and Service Options
Campaign Delivery Options QR Codes
Overview
Introduction
Definition of QR Code
Growing Business Through QR Codes
Building Buzz
Steps to Create a QR Code
Pricing
Elements of a Successful QR Code Program
Best Practices
Thank You
Campaign Delivery Options Augmented Reality
Overview
Introduction
Augmented Reality Defined
Why Would a Marketer Use AR?
Krafts Philadelphia Cream Cheese
Why a Marketer Would Not Use AR?
Defining the Customer Experience
Setting Objectives with AR
Getting Started with AR
Popularity of AR
Thank You
Campaign Delivery Options Interactive Voice Response (IVR)
Overview
Introduction
What is IVR?
Typical Uses for IVR
Elements of a Voice Script
Choosing a Partner
Best Practices with IVR
Thank You
Mobile and Traditional Marketing
Overview
Introduction
Importance of Combining Traditional and Mobile Media
Mobile and Television
Mobile and Radio
Mobile and Newspapers
Mobile and Magazines
Mobile and Outdoor
Mobile and Point of Sale
Calls to Action
Calls to Action with Social Media and Apps
Key Takeaways
Thank You
Lessons
Quiz
Mobile Advertising and Search
Mobile Advertising
Overview
Introduction
Mobile Advertising Defined
Different Types of Ads
Ad Size and Format
Where to Find Mobile Ad Guidelines
Reaching Your Target Audience
Other Terms to Know
Results of Mobile Advertising
Cost of Mobile Advertising
Metrics of Mobile Advertising
Thank You
Mobile Marketing and Search
Overview
Introduction
Differences of Online and Mobile Search
Where are the Search Engines Searching
URL Structure
Redirects
Keyword Strategy
Conversions
Mobile SEO Best Practices
Moble SEM
Search via Twitter
Cost of Mobile Search
Mobile Search Analytics
Why Would a Marketer Use Mobile Search?
How to Get Started
Thank You
Programmatic Ad Buying
Overview
Introduction
Defining Programmatic Ad Buys
Mobile Displays Growth
What Are You Buying?
KPIs for Mobile Advertising
Typical Choices
Ways to Buy Ads
Top Players and Verticals
Why Programmatic?
Case Study MoPub
Issues with Programmatic
Some Big Promises
Criticisms from Big Players
Quality Questions Raised
Recommendations
Thank You
Lessons
Quiz
Incentives and Loyalty Programs
Mobile Incentive Opportunities
Overview
Introduction
What are Incentives?
Sweepstakes and Instant Winner Promos
Mobile Coupon Incentives
Types of Mobile Coupons
User Polling Apps
Groupon
LivingSocial
Foursquare
Why Use Mobile Incentives
Cost of Incentives
Metrics of Incentives
Thank You
Mobile Loyalty Programs
Overview
Introduction
History of Loyalty Programs
Identify Loyal Customers
Consumer Interest
Offers for Subscribers
Common Loyalty Trends & Results
Regulations Affecting Loyalty
Combat Showrooming
Social Sharing & Differentiation
Achievement & Rewards
App Loyalty & MultiChannel Experiences
Questions to Consider
Tie in Social
Defining Success
Key Takeaways
Mobile Marketing and Social Media
Mobile and Social Media
Overview
Introduction
Social and Mobile are Intertwined
Considerations for Marketers
Facebook Mobile Ads
Facebook Mobile Advertising for Branded App Downloads
Foursquare
Yelp
Google Places
MobileSocial Integration
Other Mobile & Social Terms
Issues to Consider with LocationBased Programs
Mobile as Megaphone
"Moments of Trust
Why Social is So Important
Mobile Social Best Practices
Why Marketers Would Not Use Mobile & Social
Getting Started with Mobile Social
Thank You
Content Marketing for Mobile
Overview
Introduction
Content Marketing Defined
Consumers Have Many Content Options
Mobile Content Basics
Compelling Content Works Regardless of Medium
Steps to Succeed with Mobile Content
Be Consistent
Importance of a CMS Tool
Social Networks and Email Content
Google+ Content Recommendations
Mobile Content Donts
Dont Use Limited Technologies
Dont Assume Standardized Experiences
Dont Create MobileOnly Content
Dont Translate your Experience onto Someone Elses
Key Takeaways
Thank You
Mobile & Social Media Channels
Overview
Introduction
Integrated Marketing
The Marketers Options
Paid Soical Options
Facebook Custom Audiences
Customizing Custom Audiences
Success with Custom Audiences
Twitter Ad Features
Moments of Trust
Actions to Take
Key Takeaways
Thank You
Facebook Advertising for Mobile
Overview
Introduction
The Value of Facebook
Mobile Is a NoBrainer
Effectiveness of Facebook for Mobile
From the Beginning
How to Get Started and Ad Options
What to Expect
Two Successful Examples
How Facebook Views Mobile
Whats Ahead for Facebook?
Hashtags
Key Takeaways
Thank You
Lessons
Quiz
Location and Mobile
Mobile Marketing LocationBased Services
Overview
Introduction
Overall Story of Location Marketing
What are LocationBased Services?
Which LocationBased Service to Use
LocationBased Messaging
Mobile Web
Mobile Apps
GeoFence
Best Practices of Geofencing
MillerCoors Case Study
North Face Case Study
Proceeding with LocationBased Services
Thank You
Beacons, Part Opportunities and Challenges
Overview
Introduction
Beacons Defined
Beacons & LocationBased marketing
iBeacons Explained
How Beacons Work with Apps
Use Cases for Marketers
Example Baseball Stadium
Example Coke
Example Basketball Arena
Example Walgreens
Example Marriott Hotel
Example Virgin Airlines
Barriers for Broad Usage
Barrier Battery Consumption
Barrier Privacy Concerns
Barrier Perception of Intrusion
Barrier Lack of Relevance
Thank You
Beacons, Part Employing Beacons
Overview
Introduction
Before You Employ Beacons
Getting Started
Selecting Partners
Key Performance Indicators
Push Notifications
Key Takeaways
Thank You
Lessons
Quiz
Mobile Rules and Regulations
Mobile Marketing Rules and Regulations
Overview
Introduction
Mobile is More Restrictive than Web
Mobile Notice Rules
Mobile Choice and Consent Rules
Customization and Constraint of Mobile
Security of User Information
Enforcement and Accountability of Regulations
Best Practices for Complying
No Purchasing of Contact Lists
Marketers Cannot PreCheck a Box
Traditional Advertising Rules Apply
Obtain Approval from Carriers
Mobile Spam
Mobile Privacy Rules
Mobile Marketing To Children
Mobile Sweepstakes
Obtain Legal Clearances
How To Stay Current
Thank You
Mobile Campaign Compliance
Overview
Introduction
Regulations in Mobile
TCPA
Changes to SMS Regulations
Major Changes
Consequences of Breaking Compliance
What Merchants Needed to Do
Action Steps for SMS Users
Steps for Newcomers
Ask Vendors Right Questions
Get More Information
Compliance for Mobile Advertising
Staying Current
Key Takeaways
Lessons
Quiz
The Mobile Website
Responsive Design
Overview
Introduction
Over Hyped?
Responsive Design Background
Reasons For Responsive Design
Reasons Against Responsive Design
Good & Bad Experiences
Whats the Controversy?
Actionable Steps
Key Takeaways
Thank You
Converting NonMobile Websites
Overview
Introduction
Why Now?
Types of Mobile Webistes
Elements of a Great Website
Cost
Development Options
Fully Hosted
Google Supports Three Configurations
Drilling Deeper
Reverse Proxy
CloudPlatform Mobile Site
Responsive Design
Map Out Mobile Presence
Action Steps
Key Takeaways
Mobile Marketing Analytics
Mobile Marketing Analytics
Overview
Introduction
Early Days of Mobile Tracking
Mobile Tracking Abilities
Inhibitors of Mobile Tracking
Privacy Concerns
What We Need for Improvement
Two Buckets of Measurement
Tips for Success
Choosing an Analytics Vendor
Conclusion
Lessons
Quiz
Careers in Mobile Marketing
Careers in Mobile Marketing
Overview
Introduction
Growing Opportunities Exist in Mobile
Defining the Mobile Ecosystem
Mobile Operators
Handset Manufacturers
Software Companies
Mobile Providers
Mobile Jobs in Traditional Agencies
Opportunities in Digital Agencies
Mobile Jobs in the Corporate World
Where to Find Job Listings
Conferences for Mobile
Required Skills for Mobile
Your Value in Mobile
Determining Your Role in Mobile
Key Takeaways
Thank You
Mobile Marketing Practitioner Test
Quiz
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