Advertising Online Courses & Certifications

Advertising is universal. It reaches anywhere there is a business with a target audience. The different offline and digital marketing channels that exist (or are being developed) are continuously shaping consumer behaviour. 

GenAI, customer-centricity, and digital transformation are taking over and challenging employee growth in the advertising industry. 

Upskilling with advertising courses online can help here. 

Discover options of such online platforms, courses, and certifications for advertising that help you hone your creativity to boost sales for your business or ad agency, and considerably enhance your portfolio. 

 

Best Platforms to Learn Advertising Online

 

Udemy - Affordable and Shorter Courses on Advertising

You have some of the most experienced and bestselling advertising instructors, such as Isaac Rudansky, Diego Davila, and Ing. Tomas Moravek, on Udemy. Programmatic advertising, YouTube marketing, etc., are the most sought-after on this instructor-led course platform. 

 

Coursera - Expand Your Advertising Horizons 

Coursera can be great for beginner- and intermediate-level training from B-schools, including IE Business School and the University of Colorado Boulder. Expect learning branding and advertising strategies on different types of online advertising platforms here.  

HubSpot Academy - Forever Free Learning with Certificates

The advertising courses from HubSpot Academy are also instructor-led with well-designed course curricula. Yes, the advertising courses come with free lifetime access and free certificates. 

 

Should You Learn Advertising Online or Offline?

Since the post-lockdown phase, the job market in marketing and advertising has become quite challenging. Due to this, it is essential to invest wisely in upskilling. 

The online courses for advertising can be more suitable when the reasons below make sense to you.  

 

Improving on Existing Experience

Advertising courses online can be helpful at any career stage because you can find beginner to advanced-level training that is usually self-paced. 

They can be a better investment of your time and money when the business landscape is transforming with Generative AI tools dominating visual and written work. 

Recruiters seek ad professionals with creative originality who combine consumer psychology, branding, sales, and suitable technologies. 

While an advertising module in a Mass Communication course or a bachelor’s degree in advertising can provide a strong foundation, it’s not a guarantee that you will get good jobs in the industry. 

Ultimately, work experience matters with successful results. 

The online ad courses cater to both those looking for Advertising Creative jobs and entry-level advertising coordinator roles. 

Those stepping into roles such as Media Planners, Social Media Strategists, Copywriters, PR Specialists, Graphic Designers, Performance Marketers, and entrepreneurs can also go for online advertising courses to upskill. 

Getting Platform-Certified for Advertising Courses Offered Only Online

Advertising online courses are also specific to social media platforms and search engines (Google mostly) today. 

For instance, it’s better to take certifications from Meta, where training is completely online. Better yet, you can focus on becoming an SEM specialist with Google Ads certifications. These online certifications do lead to exciting opportunities in an age of high digital consumption. 

A Google Ads Manager earns around INR 15 LPA. 

A Meta Blueprint Certification and some experience can land you a monthly work of INR 30,000 and more in today’s gig economy. 

 

Combining Your Online Learning with Other Relevant Courses

Since time is of the essence and the demand for additional skillsets with AI and soft skills is in every industry, you can schedule your learning advertising accordingly. 

Maybe ChatGPT courses can help you develop some of your prompting mastery. Supplement that with soft skills courses.

Here is another realistic scenario. 

You have some marketing field experience but lack skills in fully executing marketing campaigns. Perhaps you are short on GA4 to track and integrate Google Ads campaigns. Ideally, you can take relevant GA4 courses along with beginner-level campaign manager courses. 

Note that these other short courses on such skills can also be learnt for free. Whether they are paid or free, you can easily learn them within a short span of time and be able to apply your learnings quite readily. 

Top Advertising Courses Online Working Professionals Prefer

These are some of the most popular courses with an emphasis on career readiness. 

1. Digital Advertising Training Course: Learn What Digital Advertising Is and How to Do It - HubSpot Academy
2. Google Ads Search Certification from Google
3. Facebook Social Media Marketing Professional Certificate from Coursera

How Professionals Benefit with these Advertising Courses

1. Professionals gain hands-on experience with real-world scenarios, enhancing their ability to create effective advertising campaigns.
2. Freshers can get detailed insights into search advertising, including keyword research, ad creation, and performance measurement.
3. Learners gain insights that reflect the most current strategies employed by successful marketers in the industry. 

Enhance your career with these advertising courses for digital-first audiences in 2024!