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Brand Marketing 

    Brand Marketing
     at 
    The GrowthSchool Way 
    Overview

    Gain a solid understanding of the fundamental principles and concepts that underpin successful branding

    Duration

    8 weeks

    Total fee

    24,999

    Mode of learning

    Online

    Official Website

    Go to Website External Link Icon

    Credential

    Certificate

    Brand Marketing
     at 
    The GrowthSchool Way 
    Highlights

    • Earn a certificate after completion of the course
    • Live QnAs & Guest Sessions with Experts
    • Lifelong access to a community of Brand Marketers
    • Projects for Hands-On Learning & Building a Stellar Portfolio
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    Details Icon

    Brand Marketing
     at 
    The GrowthSchool Way 
    Course details

    What are the course deliverables?
    • Brand Marketing in the digital age
    • Who is your brand talking to? Know your customer
    • Make your brand relevant today
    • Create digitally viral brands
    • Drive business outcomes and ROI
    • Become a brand leader
    • Hackathons
    More about this course
    • This is a comprehensive program designed to elevate your understanding and proficiency in building, managing, and promoting powerful brands
    • In this course participants will explore the intricacies of brand marketing, gaining insights into strategic planning, creative storytelling, and the development of a strong brand identity

    Brand Marketing
     at 
    The GrowthSchool Way 
    Curriculum

    Kickoff + Intro + Outcomes

    Learn exactly how to make the most out of this 8-week program

    Get to know the people you are learning with through ice-breaker sessions

    Interact & network in the community to learn with some awesome people

    Overview: State of Brand marketing in the new age

    What is a brand and what does it mean today?

    Traditional brands vs New Age brand marketing

    What are the challenges you need to solve for?

    Where does the brand fit into the T-shaped marketer's skillset

    What is timeless and what evolved in brand marketing?

    What are the KPIs that you track for your brand

    What are the elements of a brand

    Brand Identity: Understanding your brand, audience & competition

    4Cs: Culture, Category, Competition, Consumer

    Target audiences: Knowing who you are talking to

    Identifying personas in your target audience

    Competition mapping

    Arriving at a core insight

    Sprint: Building User Personas

    Sprint: 2X2 Map of where a brand stands today

    Project: Auditing your brand of choice

    Brand Identity: Brand Positioning, Archetypes and Pillars

    Arriving at your positioning

    Understanding 12 Brand Archetypes

    Standing for something - Brand Pillars

    Building a brand book

    Sprint: Positioning statement generator

    Sprint: Guess the Archetype

    Sprint: Picking good ideas Brand sliders

    Project: Build a Brand Book

    Brand Presence: Insights, Campaign Planning and Creative Strategy

    Creating a creative/brand brief

    Arriving at the big ideas

    Creative Ideation Framework

    Building Blocks: Framework for Ideas

    Arriving at Big Ideas

    Sprint: Creative Briefing + Spec Ad

    Sprint: Picking good ideas Brand sliders

    Project: Create 10 hooks, 5 bodies, 5 CTAs for your brand

    Brand Presence: Channel Strategy

    Channels and Trends in 2023

    Brand-channel fit and litmus test

    POPEYE Channel Strategy Framework

    Moment marketing

    Sprint: Pick channels for your brand

    Brand Governance: Measurement, reputation and team building

    Brand metrics: Impressions, reach, CTR, Thumbstop

    Online Brand Reputation Management

    Sprint: Social Listening and Alerts

    Hackathon 1

    Collaborate with your team and build a strategy

    Hackathon 2

    Solve real-world problems and pitch to the Jury

    Faculty Icon

    Brand Marketing
     at 
    The GrowthSchool Way 
    Faculty details

    Sumedha Mahajan
    Associate Director - Marketing
    Adityan Kayalakal
    Sr Director - Brand & Creative Strategy

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    Brand Marketing
     at 
    The GrowthSchool Way 

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    Brand Marketing
     at 
    The GrowthSchool Way 
    Contact Information

    Address

    145, 5th Main Rd, Sector 6, HSR Layout, Bengaluru.
    Bangalore ( Karnataka)

    Go to College Website ->