Brand Marketing offered by The GrowthSchool Way
Brand Marketing at The GrowthSchool Way Overview
Duration | 8 weeks |
Total fee | ₹24,999 |
Mode of learning | Online |
Official Website | Go to Website |
Credential | Certificate |
Brand Marketing at The GrowthSchool Way Highlights
- Earn a certificate after completion of the course
- Live QnAs & Guest Sessions with Experts
- Lifelong access to a community of Brand Marketers
- Projects for Hands-On Learning & Building a Stellar Portfolio
Brand Marketing at The GrowthSchool Way Course details
- Brand Marketing in the digital age
- Who is your brand talking to? Know your customer
- Make your brand relevant today
- Create digitally viral brands
- Drive business outcomes and ROI
- Become a brand leader
- Hackathons
- This is a comprehensive program designed to elevate your understanding and proficiency in building, managing, and promoting powerful brands
- In this course participants will explore the intricacies of brand marketing, gaining insights into strategic planning, creative storytelling, and the development of a strong brand identity
Brand Marketing at The GrowthSchool Way Curriculum
Kickoff + Intro + Outcomes
Learn exactly how to make the most out of this 8-week program
Get to know the people you are learning with through ice-breaker sessions
Interact & network in the community to learn with some awesome people
Overview: State of Brand marketing in the new age
What is a brand and what does it mean today?
Traditional brands vs New Age brand marketing
What are the challenges you need to solve for?
Where does the brand fit into the T-shaped marketer's skillset
What is timeless and what evolved in brand marketing?
What are the KPIs that you track for your brand
What are the elements of a brand
Brand Identity: Understanding your brand, audience & competition
4Cs: Culture, Category, Competition, Consumer
Target audiences: Knowing who you are talking to
Identifying personas in your target audience
Competition mapping
Arriving at a core insight
Sprint: Building User Personas
Sprint: 2X2 Map of where a brand stands today
Project: Auditing your brand of choice
Brand Identity: Brand Positioning, Archetypes and Pillars
Arriving at your positioning
Understanding 12 Brand Archetypes
Standing for something - Brand Pillars
Building a brand book
Sprint: Positioning statement generator
Sprint: Guess the Archetype
Sprint: Picking good ideas Brand sliders
Project: Build a Brand Book
Brand Presence: Insights, Campaign Planning and Creative Strategy
Creating a creative/brand brief
Arriving at the big ideas
Creative Ideation Framework
Building Blocks: Framework for Ideas
Arriving at Big Ideas
Sprint: Creative Briefing + Spec Ad
Sprint: Picking good ideas Brand sliders
Project: Create 10 hooks, 5 bodies, 5 CTAs for your brand
Brand Presence: Channel Strategy
Channels and Trends in 2023
Brand-channel fit and litmus test
POPEYE Channel Strategy Framework
Moment marketing
Sprint: Pick channels for your brand
Brand Governance: Measurement, reputation and team building
Brand metrics: Impressions, reach, CTR, Thumbstop
Online Brand Reputation Management
Sprint: Social Listening and Alerts
Hackathon 1
Collaborate with your team and build a strategy
Hackathon 2
Solve real-world problems and pitch to the Jury
Brand Marketing at The GrowthSchool Way Faculty details
Other courses offered by The GrowthSchool Way
Student Forum
Brand Marketing at The GrowthSchool Way Contact Information
145, 5th Main Rd, Sector 6, HSR Layout, Bengaluru.
Bangalore ( Karnataka)