University of Colorado Boulder - Introduction to Digital Advertising
- Offered byCoursera
Introduction to Digital Advertising at Coursera Overview
Duration | 7 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Introduction to Digital Advertising at Coursera Highlights
- Earn a certificate from
University of Colorado Boulder - Add to your LinkedIn profile
- 9 quizzes
Introduction to Digital Advertising at Coursera Course details
- What you'll learn
- Identify key digital advertising types in digital advertising
- Understand key terms and metrics in digital advertising
- Comprehend the advertising lumascape, including: advertising agencies, DSPs, DMPs, and SSPs.
- Be critical of pros and cons of various digital platforms, and how to be critical of claims made by demand side platforms
- The digital advertising landscape is complex. There are many different types of ads, including: display, video, audio, sponsored, native, social media and search. Consumer data and the ad tech that action on that data are both ubiquitous and complicated. As a result the sheer number of options available to digital marketers is hard to comprehend and manage. This course covers the major forms of digital advertising, from basic display ads to search to cutting-edge programmatic advertising concepts. The Trade Desk, the leading programmatic advertising provider, joins us as our programmatic experts and offers an actionable roadmap on how small businesses can leverage state of the art advertising technologies to accomplish business objectives. In all, this course leaves students with an understanding of digital advertising in its various forms, and how to strategically identify digital advertising opportunities.
Introduction to Digital Advertising at Coursera Curriculum
Welcome to the Course!
0.0 - Welcome to the Course
Using Excel in This Course
Video Lectures: What is Digital Advertising?
1.1 From Analog to Digital Ads
1.2 - What Makes Digital Ads So Special?
1.3 - Advertising Analytics
1.4 - Impressions, Reach & CPM
New Video
1.6 - Cost Per Actions
1.7 - Cost Per Action Analytics
Travel Pony Facebook.csv
Travel Pony Native.xlsx
What is Digital Advertising?
Video Lectures: Intro to Programmatic Advertising
2.1 - Programmatic Advertising
2.2 - Bidding and Pacing
2.3 - Different Types of Programmatic
2.4 - Ad Tech Players
2.5 - The Advertising Data Problem
Intro to Programmatic
Programmatic Principals
Advanced Programmatic
Readings: Display Advertising
Readings: Mobile Advertising
Introduction to Digital Advertising at Coursera Admission Process
Important Dates
Other courses offered by Coursera
Student Forum
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