Difference Between Brand and Product

Are brand and product the same? If not, how do they contrast? A brand is a company's identity and reputation, while a product is a specific item or service it offers. For example, Apple is a Brand, and iPhone is its Product. Let's understand the Brand and Product differences in detail. 

A product is a physical item or service being sold, while a brand is a company's overall identity and reputation built up over time. Let’s understand it with an example.

Without a doubt, we all are aware of the famous mobile brand Apple. 

Apple as a brand is differentiated from its competitors because of its brand identity. It has built up a reputation as a tech company that values innovation, sleek design, and user experience.

When we talk about its products, we have an iPhone, MacBook, Apple Airpods, etc. These are all physical items that can be purchased and used by consumers. 

So, a Brand is developed over time, and a product is something tangible item that can be purchased or sold. Let’s find out more about Brand vs Product an important concept of Brand Management. 

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Table of Content

• Comparative Table: Brand vs Product
• What is Brand?
• What is Product?
• Difference Between Brand and Product

Comparative Table: Brand vs Product

What is Brand?

A brand is a “name, term, sign, symbol, or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition.” 

-American Marketing Association

Brands include a combination of name, term, design, symbol, or other feature that identifies a company’s products or services. Also, it distinguishes them from those of other companies. It represents a company’s overall image or reputation to its customers and the general public, encompassing its values, mission, and vision.

A strong brand can help a company differentiate itself from its competitors, create customer loyalty, and increase brand recognition. The company requires a strategic approach to create a brand that focuses on creating a positive brand image, building brand awareness, and developing long-term customer relationships.

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For example:

The Apple logo, a simple bitten apple, has become synonymous with the company’s products, from iPhones to MacBooks. Customers immediately associate the logo with Apple’s reputation for excellence and cutting-edge technology when they see it.

Apple’s brand also includes its unique and recognizable product packaging, the “Think Different” slogan, and its retail stores’ sleek and modern design.

What is Product?

A Product is anything we can offer to a market for attention, acquisition, use, or consumption that might satisfy a need or want. Types of products cover a diversified range: consumer products, industrial products or service products. It can be basic necessities like food and clothing, luxury items like high-end cars, or designer handbags. A product typically has specific features and benefits that differentiate it from similar products in the market.

Therefore, a product can be physical good like a box, cereal, or tennis ball; a service such as banking, airline, or insurance; a retail outlet like a mall, supermarket, or departmental store or a person such as an entertainer, political figure, etc. 

For example:

One of Apple’s flagship products is iPhone; it is a physical device that combines a smartphone, a camera, a media player, etc. It has a touchscreen interface, runs on the iOS operating system, and so on.

The company also uses marketing strategies to promote the iPhone to its target audience on various mediums. It includes television commercials, online ads, and in-store displays.

Difference Between Brand and Product

• The main difference between a product and a brand is that a product is a physical item or service offered for sale. A brand encompasses the overall identity, perception, and emotional connection associated with that product. It includes its reputation, values, and consumer loyalty.
• The brand encompasses various aspects such as the name, logo, packaging, advertising, reputation, and customer perception. The product has physical attributes such as its features, design, quality, functionality, and price.
• Customers perceive a brand as a collection of values and emotions that are associated with it. In contrast, customers perceive a product as a set of functional attributes that fulfil their needs.
• A brand creates an emotional connection with customers that fosters loyalty and trust, whereas a product does not necessarily create the same level of emotional attachment.
• A company can extend its brand to different products or services with the same values and identity, whereas a product cannot be extended to different brands.
• Competitors can copy or imitate a product, but a brand is an intangible asset that cannot be replicated. 

Final Note

The main difference between a brand and a product is that a product is a physical item or service that satisfies a specific need or want. In contrast, a brand is a unique identity representing a company or organization and its values, personality, and reputation. A brand signifies a product or service that creates an emotional connection with customers and sets it apart from competitors, while a product refers to an item’s tangible or intangible attributes that fulfil customers’ needs. 

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