IIM Rohtak
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Product and Brand Management 
offered by IIM Rohtak

  • Public/Government Institute
  • Estd. 2010

Product and Brand Management
 at 
IIM Rohtak 
Overview

The course would enable participants to evolve an understanding of the emerging technologies, methodologies in Product and Brand Management

Duration

5 months

Total fee

60,000

Mode of learning

Online

Credential

Certificate

Product and Brand Management
 at 
IIM Rohtak 
Highlights

  • Earn a certificate from IIM Rohtak
  • Focus case based pedagogy
  • Interface with industry experts
  • Learn from faculty with rich academic and industry experience
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Details Icon

Product and Brand Management
 at 
IIM Rohtak 
Course details

Who should do this course?
  • For aspirants seeking to have fastest career growth into Product Management, Brand Management & Luxury Brand Management Roles
What are the course deliverables?
  • TAM, SAM Market Analysis
  • AARRR & HEART Framework & Cohort Analysis
  • MVP & its Importance
  • Learn Product Conceptual Design Process
  • Applied Product Mix Strategies
  • Acquire Abilities to design Brand Management Strategies
  • Learn Product Differentiation Strategies
More about this course
  • Product and brand management is no more just about making and selling products, there has been a digital revolution in this field too
  • This also demands a proper strategy for building and launching a product or brand in the market so that the brand and product stands out of the crowd and be remembered by the consumers
  • Product and Brand Management plays a vital role in business strategy
  • By completing this course, students will become expertise in making critical decisions about brand repositioning and extension
  • They will get the opportunity to learn important facets of analyzing, understanding and managing your product and brand for generating long-term value as well as highest success
  • After taking up this course, students will be able to manage both products and brands to engage more audience.
Read more

Product and Brand Management
 at 
IIM Rohtak 
Curriculum

Overview

Product marketing concept and Category Management

MVP and its Importance

User Research Methods

Customer Need Gathering process

User Journey Mapping

Conceptual Design

Wireframe

Applied Analytics in Product and Brand Management

Environmental Analysis

Competitor Analysis

Market Sizing

TAM, SAM, Target Market

R&D, Interviews, Surveys

Managing ProductLifecycle

During crisis, Product Portfolio

Product Mix Strategy.

Segmentation & Product differentiation Strategies.

Pricing Model Strategies

Go to market strategy

MIX Marketing

Acquisition, Activation, Retention, Engagement, Referral Strategies

Product Classification

Building B2B Product

Building B2C

B2C & B2B Scenario

New Product Development Strategy

Competition, Uncovering Needs, Buyer Behavior Analysis.

Qualitative & Quantitative Research Methods.

Product Testing & New Product Pricing

Disruption and Innovation, (including service innovations in e-commerce)

Managing Product and Brand in the Digital Era

Faculty Icon

Product and Brand Management
 at 
IIM Rohtak 
Faculty details

Dr. Archit V. Tapar
Archit is a faculty in the Marketing Management Area at IIM Rohtak. A marketing fellow from IIM Indore with masters in management from Mumbai University, Archit has also been a faculty for Marketing at PICT-STM, Pune and Marketing Manager for a chemical firm at Mumbai.

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Product and Brand Management
 at 
IIM Rohtak 
 
Frequently Asked Questions

Q:   How to apply for admission at IIM Rohtak?

A: 

The aspirants can visit the institute's official website to apply for the desired course. Candidates must check the course-specific eligibility criteria before form filling. The complete application process is online. For Doctoral Programme in Management (DPM) course admission, after the online registration, candidates shall send a copy of the filled form along with all the documents through the post to the institute. Moreover, the steps involved in the online registration and form submission are as follows:

  1. Visit the IIM-R official website (iimrohtak.ac.in).
  2. Sign Up by entering your name, DOB, email ID, and mobile number.
  3. Fill out the application form.
  4. Payment of the application fee.

For more details around the IIM Rohtak course admission, click here

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Q:   How to get admission to EPGDSM course at IIM Rohtak?

A: 

To get admission to EGPDSM course at IIM Rohtak, the minimum eligibility is to get a UG degree with minimum 50% aggregate in the last qualfiying exam of the undergraduate course. Further,   applicants with some work experience in a relevant field will have an added advantage. IIM Rohtak shortlists students by conducting an online Sports Aptitude Assessment Test. The final selection is done based on the performance of candidates in PI round. 

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Q:   Can I get into IIM Rohtak with 70%?

A: 

IIM admisison to the MBA course is based on a valid CAT score, followed by Written Ability Test (WAT) and Group Discussion & Personal Interview (GD &PI). CAT 2023 cut offs for IIM admission are estimated to be in the range of 95-100 percentile for General candidates. For top IIMs such as IIM Ahmedabad, IIM Bangalore and IIM Calcutta, among others, the minimum CAT cut off is 90 percentile and the maximum can go upto 100. IIM Rohtak estimated CAT cutoff 2023 (percentile) will range between 92 and 94 for the General category students.  

So, considering the previous year trends and estimated CAT percentile for IIM Rohtak, students with 70 percentile cutoff will not be able to get into IIM Rohtak. Candidates can get admission to other B-Schools like XIME, Bangalore and LIBA, Chennai with 70 percentile CAT cutoff. 

 

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Q:   What is the cutoff mark to join IIM Rohtak?

A: 

IIM Rohtak accepts CAT scores for admission to the MBA/ PGDM courses. IIMs, however, do not release CAT cutoffs in the public domain and are exclusively accessible only via account login to candidates who have appeared for the exam. IIM Rohtak has released the aggregate percentile scores in the CAT 2023 for admission. As per the data available on the official website, the minimum CAT percentile required to be eligible for a PI round is tabulated below: 

CategoryTotal Overal All
General96
EWS92
NC-OBC82
SC60
ST50
DAP-General86
DAP-EWS82
DAP-NC-OBC72
DAP-SC50
DAP-ST40
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Q:   Is there any scholarship offered at IIM Rohtak?

A: 

Scholarships are offered to all-rounders, and academic toppers in the institute itself. In addition, being a part of IIM Rohtak makes you eligible for attending nationwide scholarship programmes as well. The IIM Rohtak provides a total of three types of scholarships. These scholarships include a DPM scholarship, Financial Support for Conferences, and a Contingency grant. Further, in DPM Scholarship, the participants of the DPM programme will be given a Fellowship of INR 30,000 for the first two years and INR 35,000 after passing the second year. In Contingency Grantscholarship, the eligible students will receive a contingency grant of INR 1.85Lacswhich is distributed across four years of the programme. Moreover, in Financial Support for Conferences, eligible candidates are provided potential financial support for attending national and international conferences. Also, financial support is provided for academic exchange visits to partner institutions.

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Product and Brand Management
 at 
IIM Rohtak 

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Product and Brand Management
 at 
IIM Rohtak 
Contact Information

Address

Management City, NH-10, Southern Bypass, Sunaria
Rohtak ( Haryana)

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