Advanced Certificate in Digital Branding & Advertising offered by MICA
4.5 /5- Private Institute
- Estd. 1991
Advanced Certificate in Digital Branding & Advertising at MICA Overview
Duration | 6 months |
Total fee | ₹1.50 Lakh |
Mode of learning | Online |
Credential | Certificate |
Advanced Certificate in Digital Branding & Advertising at MICA Highlights
- Earn a certificate and alumni status from MICA, Ahmedabad
- Specialise in key marketing domains of Branding and Advertising
- Placement assistance by upGrad with over 300+ Hiring Partners
- Network through MICA's 5000+ and upGrad digital marketing alumni base
- Learn through 40+ live sessions by experts, 10 case studies & 3 capstone projects
Advanced Certificate in Digital Branding & Advertising at MICA Course details
- For professionals with 2+ years of experience in executive positions in Sales and Marketing, Copywriting, Advertising, Market Research, PR, and Branding
- Brand Management and Fundamentals
- Customer Centricity
- Re-branding and FMCG Branding
- Advertising and Communications
- Media Planning and Buying - Programmatic
- Social Media Marketing
- Print V/S Online Ad Strategies
- Participants will be able to upskill themselves on the Traditional Branding and Communication aspects + gain a digital perspective on both the functions with hands-on knowledge of latest tools and technology
Advanced Certificate in Digital Branding & Advertising at MICA Curriculum
Branding Fundamentals
Understanding Brand Management
Characteristics of a Brand
Introduction to Brand Equity
Customer Centricity
Importance of Customer Focus
Drivers of Consumer Behaviour
Consumer Personas
Deriving Insights
Developing Brand Concept
Testing Brand Concept
Brand Experience
Creating Brand Experience Toolkit
Brand Positioning
Brand Pricing and Packaging
Brand Design
Brand Identity
Brand Relaunch
What is Brand Relaunch?
Why do Organisations Relaunch?
Brand Re-launch Examples
Branding in Different Markets
International Markets
FMCG Branding
Luxury Branding
B2B Branding
Measuring Branding Efforts
Brand Measurement Methodology
Brand Measurement Tools
Measuring Brand Equity
Brand Health
Managing Brand Reputation
Integrated Marketing Communications
Introduction to IMC
IMC in a Digital Age
Marketing Communications Mix
Marketing Communications Mix
Advertising Fundamentals
Creating Effective Advertisement
Shortlisting the Best Ideas
Evaluation Great Ads
Advertising Brief
Offline Communications
Media Planning and Buying
Offline Advertising - Print, Outdoor, TV & Radio
Events & Sponsorship
PR
Digital Marketing
Introduction to Performance Marketing
SEO
SEM
Social Media Marketing
Establishing Social Media Presence
Develop a Social Media Strategy
Monitoring and Optimising SMM campaigns
Mapping Brand & Business Goals
Effective Social Media Reports
Content Marketing
Content Formats
Content Creation
Content Distribution
Content Marketing Calendar
Media Management
Introduction to the Media Industry
Media Planning & Buying
Media Management
Measuring Advertising Efforts
Measuring Offline Advertising Efforts
Measuring Online Advertising Efforts
Cost Vs. Scale Framework
Brand & Agency
Types of Agencies
Roles & Structures of Brand / Ad Agency Teams
Processes and Communication
Careers in Branding & Advertising
Capstone Project
Advanced Certificate in Digital Branding & Advertising at MICA Faculty details
Advanced Certificate in Digital Branding & Advertising at MICA Placements
Top Recruiters for MICAAdvanced Certificate in Digital Branding & Advertising at MICA Entry Requirements
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Candidate must have Bachelors Degree from any recognized University.
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Advanced Certificate in Digital Branding & Advertising at MICA Contact Information
Mudra Institute of Communications
Telav - Ghuma Rd,
Ahmedabad ( Gujarat)
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