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Master of Business Administration with specialization in Digital Marketing Management (Online MBA) 
offered by Amity Online

  • A+ NAAC accredited
  • Private Institute
  • UGCApproved
  • Estd. 2005

Master of Business Administration with specialization in Digital Marketing Management (Online MBA)
 at 
Amity Online 
Overview

Gain comprehensive knowledge, hands-on experience and strategic acumen crucial for excelling in the dynamic realm of MBA in digital marketing

Duration

2 years

Total fee

1.99 Lakh

Mode of learning

Online

Official Website

Go to Website External Link Icon

Course Level

PG Degree

Future job roles

Marketing Manager , Animation

Master of Business Administration with specialization in Digital Marketing Management (Online MBA)
 at 
Amity Online 
Highlights

  • Earn a degree after completion of course from Amity University Online
  • Personalized Mentorship By Top Industry Leaders
  • Dedicated Career Services & Placement Assistance
  • Profile Building to showcase skills through hands-on project
  • Fee can be paid in installments
Read more
Details Icon

Master of Business Administration with specialization in Digital Marketing Management (Online MBA)
 at 
Amity Online 
Course details

Who should do this course?

Marketers and brand managers looking to start a career in digital marketing

Business managers, product owners, entrepreneurs looking to take their offerings out to the consumer through effective digital strategies

Professionals looking to develop skills in digital marketing domain for career growth

 

What are the course deliverables?

Develop the skills to build a practical digital marketing plan tailored to align with your business and organizational goals

Evaluate how companies utilize various strategies to reach target audiences & learn how to creatively adapt them in your organization

Learn to develop a digital plan that breaks groupthinking and aligns departments towards a shared vision for success

Expand your definition of ROI & determine which KPIs are most relevant for evaluating the effectiveness of your digital plans

Utilise the program's concepts in your final project to craft a comprehensive digital strategy for implementation upon your return to work

Students will be able to adapt strategies in response to evolving market dynamics, emerging technologies, and shifting consumer preferences

Read more
More about this course

This course provides a holistic view of business management that will not only cover modern tools & practices but will also provide you with the ability to manage critical business decisions

This course is designed to equip students with advanced knowledge and practical skills in the rapidly evolving field of digital marketing

It provides a comprehensive understanding of how digital channels and technologies can be harnessed to drive business growth, enhance customer engagement, and create competitive advantage

Master of Business Administration with specialization in Digital Marketing Management (Online MBA)
 at 
Amity Online 
Curriculum

Semester 1

Managerial Economics

Statistics for Management

Professional communication

Accounting for Managers

Marketing Management

 

Semester 2

Legal Aspects of Business

Business Research Methods

Financial Management

Human Resource Management

Conflict Resolution and Management

 

Semester 3

Digital Customer Analytics

Digital journey with Brand Management

Minor Project

Performance Marketing

Professional Ethics

Social Media and Technology Marketing

Strategic Management

 

Semester 4

Digital Commerce - Reinventing Business Models

Digital Marketing

Major Project

Management in Action - Social Economic and Ethical Issues

Marketing Analytics - Data Tools and Techniques

 

Faculty Icon

Master of Business Administration with specialization in Digital Marketing Management (Online MBA)
 at 
Amity Online 
Faculty details

Dr Ronald Darnell
International Faculty, Ph.D. from Capella University; MBA from University of Texas
Dr. Richa Yadav
Associate professor, 14+ years of experience in CS and IT
Dr. Sunil Kumar
Assistant Professor, 10+ years of experience; P.hd. in Management

Master of Business Administration with specialization in Digital Marketing Management (Online MBA)
 at 
Amity Online 
Placements

ParticularsStatistics (2024)
Highest SalaryINR 18.00 Lakh
Lock IconTop Recruiters for Amity Online
ACCENTURE
Adobe
Cognizant
Genpact
Google
IBM
McDonalds
MetlifeIndia
NOKIA
Samsung
View placement details

Master of Business Administration with specialization in Digital Marketing Management (Online MBA)
 at 
Amity Online 
Entry Requirements

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  • N/A
Other eligibility criteriaUp Arrow Icon

Master of Business Administration with specialization in Digital Marketing Management (Online MBA)
 at 
Amity Online 
Admission Process

    Important Dates

    Mar 20, 2024
    application submission end date

    Other courses offered by Amity Online

    1.5 L
    3 years
    – / –
    99 K
    3 years
    – / –
    1.7 L
    2 years
    – / –
    View Other 168 CoursesRight Arrow Icon

    Master of Business Administration with specialization in Digital Marketing Management (Online MBA)
     at 
    Amity Online 
     
    Frequently Asked Questions

    Q:   Is Amity Online University good for doing online MBA? Is its degree valid?

    A: 

    Yes, a degree issued by this university is valid. Amity University Online is approved by the Distance Education Board (DEB), a bureau of the University Grants Commission (UGC). Hence, the university and the degrees are UGC-recognised, which gives them immense value. There are many advantages of an online MBA course as well such as cost-effectiveness, global outreach, career opportunities, salary increment, and accreditations. Read more about the course here

    Q:   Is Amity online admission open?

    A: 

    Yes, Amity Online admission 2023 is open for all courses. Amity University Online has two cycles for admission. Students can apply between January and February in the first cycle. For the second cycle, applications are open from July to August. The notification for the commencement of the admission cycle is published by the university on its official website. For the 2023 admissions, the first cycle application process has been completed in the month of February. The last date to apply for the second admission cycle is Sep 30, 2023. For more admission related the latest schedule, visit the official website. 

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    Q:   How to apply for the Amity University Online MBA course?

    A: 

    Admission to MBA course at Amity University Online is entirely-merit based. The application process is carried out in online mode. Candidates, who meet the respective eligibility criteria, can apply online by visiting the university’s official website (amityonline.com). The steps to be followed to apply are online registration, form filling, document upload, and application fee payment. In addition, the documents required are a Class 10 certificate and mark sheet/ O-level certificate, a Class 12 certificate and mark sheet/ A-level certificate, and Bachelor's degree. Students must submit the application within the prescribed due date.

    Q:   How is Amity University online for an MBA?

    A: 

    Amity Online has a full-time flagship programme for MBA. Amity Online is ranked among the top 3% of universities globally by QS. The university is ranked #1 in India and #37 in the world for its online MBA. Amity University Online courses have WASC -USA and QAA-UK accreditations, which makes it a globally accepted degree. It is approved by the Distance Education Board, a bureau of the University Grants Commission (UGC). As per the official website, on average more than 100+ recruiters visits during the campus placements. Students of MBA get to build their careers in fields such as Marketing, Finance, Operation, Logistics and many more.

    Q:   Does Amity provide online MBA course?

    A: 

    Amity Online offers MBA course in the stream of Management for a duration of two years. This course is applicable to those who have completed their undergraduation. Amity University Online offers MBA across five specialisations. Interested candidates can apply on the official website of Amity University online for the course of their choice. Find below all the Amity University Online MBA specialisations:

    1. Digital Marketing Management
    2. HR Analytics
    3. Data Science
    4. Business Analytics
    5. Digital Entrepreneurship
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    Master of Business Administration with specialization in Digital Marketing Management (Online MBA)
     at 
    Amity Online 

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    Master of Business Administration with specialization in Digital Marketing Management (Online MBA)
     at 
    Amity Online 
    Contact Information

    Address

    C-Block, Amity University Campus, Sec-125
    Noida ( Uttar Pradesh)

    Phone
    9870391670

    (For general query)

    18001023434

    (For admission query)

    Go to College Website ->